Comments on: Microsoft – Yahoo search deal: 2+2 makes 5, or 3? http://www.itwriting.com/blog/1667-microsoft-yahoo-search-deal-22-makes-5-or-3.html Tech writing blog Sun, 12 Feb 2012 21:04:12 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: tim http://www.itwriting.com/blog/1667-microsoft-yahoo-search-deal-22-makes-5-or-3.html/comment-page-1#comment-138828 tim Thu, 30 Jul 2009 11:39:31 +0000 http://www.itwriting.com/blog/1667-microsoft-yahoo-search-deal-22-makes-5-or-3.html#comment-138828 @Alex Jason Calcanis argues that "thought leaders" see the "powered by" logo and go direct to the source - or in this case, possibly to Google. http://calacanis.com/2009/07/29/yahoo-committed-seppuku-today/ I think there is something in it. Tim @Alex

Jason Calcanis argues that “thought leaders” see the “powered by” logo and go direct to the source – or in this case, possibly to Google.

http://calacanis.com/2009/07/29/yahoo-committed-seppuku-today/

I think there is something in it.

Tim

]]> By: Alex Atkin UK http://www.itwriting.com/blog/1667-microsoft-yahoo-search-deal-22-makes-5-or-3.html/comment-page-1#comment-138788 Alex Atkin UK Wed, 29 Jul 2009 19:21:56 +0000 http://www.itwriting.com/blog/1667-microsoft-yahoo-search-deal-22-makes-5-or-3.html#comment-138788 How many people actually would know to "jump ship" if their search engine changes though? Most people use Google because its pretty much a different name for Search as far as people are concerned. I even find myself using Google still, despite the fact Bing often gets better search results, its habit now. There are also still plenty of people who think the IE icon means Internet and who only use their current search because they installed something (eg messenger) that made it their default, as most people just click "yes" to everything without thinking of unticking that "make it my default homepage/provider" box. So, with all that said, is it really any risk at all Yahoo changing their search provider? How many many actually choose to use Yahoo rather than just use it because it happens to be their default? When even myself can fall for it with Google STILL being my default despite its tendency to periodically go through rough patches of poor search results, whenever they fiddle with the backend or someone figured out how to spoof their result. You start to realise the power some of these companies have over you and you never even knew it. How many people actually would know to “jump ship” if their search engine changes though?

Most people use Google because its pretty much a different name for Search as far as people are concerned. I even find myself using Google still, despite the fact Bing often gets better search results, its habit now.

There are also still plenty of people who think the IE icon means Internet and who only use their current search because they installed something (eg messenger) that made it their default, as most people just click “yes” to everything without thinking of unticking that “make it my default homepage/provider” box.

So, with all that said, is it really any risk at all Yahoo changing their search provider? How many many actually choose to use Yahoo rather than just use it because it happens to be their default?

When even myself can fall for it with Google STILL being my default despite its tendency to periodically go through rough patches of poor search results, whenever they fiddle with the backend or someone figured out how to spoof their result. You start to realise the power some of these companies have over you and you never even knew it.

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