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	<title>Comments on: Is Apple iPhone now unstoppable in the mobile platform wars?</title>
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		<title>By: Gary</title>
		<link>http://www.itwriting.com/blog/1888-is-apple-iphone-now-unstoppable-in-the-mobile-platform-wars.html/comment-page-1#comment-146538</link>
		<dc:creator>Gary</dc:creator>
		<pubDate>Tue, 20 Oct 2009 09:52:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.itwriting.com/blog/1888-is-apple-iphone-now-unstoppable-in-the-mobile-platform-wars.html#comment-146538</guid>
		<description>I&#039;d agree with George, its more than just the device its the whole way there is a coherent management of apps and all media available, easily delivered and updated via itunes. Other devices are coming onto the market trying to be iphone clones but the companies behind them just dont have the delivery mechanism or the user base of the iTMS.

And of course there is abit of a gold rush going on in the app store, developers scrambling to write apps to cash in, which fuels more consumers buying because of the diverse range of apps available.

I also dont subscribe to the &#039;not suitable for corporate use&#039;, its ships with cisco vpn which is the preferred choice of many medium and large scale organisations which means you can get onto corporate networks.

I have had mine a year and I am still not bored of it, it is light years ahead of any phone that existed before and exists now.

Gary</description>
		<content:encoded><![CDATA[<p>I&#8217;d agree with George, its more than just the device its the whole way there is a coherent management of apps and all media available, easily delivered and updated via itunes. Other devices are coming onto the market trying to be iphone clones but the companies behind them just dont have the delivery mechanism or the user base of the iTMS.</p>
<p>And of course there is abit of a gold rush going on in the app store, developers scrambling to write apps to cash in, which fuels more consumers buying because of the diverse range of apps available.</p>
<p>I also dont subscribe to the &#8216;not suitable for corporate use&#8217;, its ships with cisco vpn which is the preferred choice of many medium and large scale organisations which means you can get onto corporate networks.</p>
<p>I have had mine a year and I am still not bored of it, it is light years ahead of any phone that existed before and exists now.</p>
<p>Gary</p>
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		<title>By: KenC</title>
		<link>http://www.itwriting.com/blog/1888-is-apple-iphone-now-unstoppable-in-the-mobile-platform-wars.html/comment-page-1#comment-146462</link>
		<dc:creator>KenC</dc:creator>
		<pubDate>Mon, 19 Oct 2009 17:12:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.itwriting.com/blog/1888-is-apple-iphone-now-unstoppable-in-the-mobile-platform-wars.html#comment-146462</guid>
		<description>With 85k apps, will the average consumer even think about the &quot;closed nature of its platform?&quot;</description>
		<content:encoded><![CDATA[<p>With 85k apps, will the average consumer even think about the &#8220;closed nature of its platform?&#8221;</p>
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		<title>By: Quackor</title>
		<link>http://www.itwriting.com/blog/1888-is-apple-iphone-now-unstoppable-in-the-mobile-platform-wars.html/comment-page-1#comment-146455</link>
		<dc:creator>Quackor</dc:creator>
		<pubDate>Mon, 19 Oct 2009 16:48:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.itwriting.com/blog/1888-is-apple-iphone-now-unstoppable-in-the-mobile-platform-wars.html#comment-146455</guid>
		<description>The way I see it, &quot;mobile platform war&quot; is going on on two fronts. One is the domestic type - here in USA. This is Apple&#039;s home turf, and they will probably continue to dominate it simply because of how driven the market here is by trends and aesthetics. In the *world* mobile platform war however, I do not see Apple dominating anything. Apple has never really been big outside of North America, and with cellular technology already being leaps-and-bounds beyond what is available here, and higher overall tech-awareness (personal opinion), the global population simply won&#039;t go for Steve&#039;s form-over-function device. 
On top of that Apple&#039;s pricing of their phone is simply laughable. HTC Hero is given away free with a 2 year contract in UK and Germany already. This again, is the issue with how much &quot;disposable&quot; cash there is in US - the same phone is coming to Sprint this months and we will have to pay around $200 for it! But that is a whole new subject. Bottom line is: I believe Android / Chrome platform will dominate the global mobile market.</description>
		<content:encoded><![CDATA[<p>The way I see it, &#8220;mobile platform war&#8221; is going on on two fronts. One is the domestic type &#8211; here in USA. This is Apple&#8217;s home turf, and they will probably continue to dominate it simply because of how driven the market here is by trends and aesthetics. In the *world* mobile platform war however, I do not see Apple dominating anything. Apple has never really been big outside of North America, and with cellular technology already being leaps-and-bounds beyond what is available here, and higher overall tech-awareness (personal opinion), the global population simply won&#8217;t go for Steve&#8217;s form-over-function device.<br />
On top of that Apple&#8217;s pricing of their phone is simply laughable. HTC Hero is given away free with a 2 year contract in UK and Germany already. This again, is the issue with how much &#8220;disposable&#8221; cash there is in US &#8211; the same phone is coming to Sprint this months and we will have to pay around $200 for it! But that is a whole new subject. Bottom line is: I believe Android / Chrome platform will dominate the global mobile market.</p>
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		<title>By: James Katt</title>
		<link>http://www.itwriting.com/blog/1888-is-apple-iphone-now-unstoppable-in-the-mobile-platform-wars.html/comment-page-1#comment-146444</link>
		<dc:creator>James Katt</dc:creator>
		<pubDate>Mon, 19 Oct 2009 14:02:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.itwriting.com/blog/1888-is-apple-iphone-now-unstoppable-in-the-mobile-platform-wars.html#comment-146444</guid>
		<description>The iPhone/iPod Ecosystem is &quot;closed&quot; only to malcontents and disruptive influences.  Otherwise, the iPhone/iPod Ecosystem is pretty WIDE OPEN to developers compared to the competition.  This is why so many apps have been developed for the iPhone/iPod.  This is why there are so many 3rd party accessories built for the iPhone/iPod.  This is why so much music and so many movies are on the iPhone/iPod.  This is why so many people let iTunes manage their content.  

The iPhone does not have to win in marketshare.  The iPhone just has to be profitable.  Apple&#039;s mantra is profit.  As a shareholder, I applaud this.  Thus, Apple would be content with snagging 2 percent of the cell phone market - yet having a larger profit than Nokia or RIM or Microsoft or Motorola, etc. etc. 

Competition is great.  Apple welcomes it.  All Apple has to do is make the greatest products it can for itself.  Then the world will follow it.  One cannot say Apple has a monopoly when it has so much competition.</description>
		<content:encoded><![CDATA[<p>The iPhone/iPod Ecosystem is &#8220;closed&#8221; only to malcontents and disruptive influences.  Otherwise, the iPhone/iPod Ecosystem is pretty WIDE OPEN to developers compared to the competition.  This is why so many apps have been developed for the iPhone/iPod.  This is why there are so many 3rd party accessories built for the iPhone/iPod.  This is why so much music and so many movies are on the iPhone/iPod.  This is why so many people let iTunes manage their content.  </p>
<p>The iPhone does not have to win in marketshare.  The iPhone just has to be profitable.  Apple&#8217;s mantra is profit.  As a shareholder, I applaud this.  Thus, Apple would be content with snagging 2 percent of the cell phone market &#8211; yet having a larger profit than Nokia or RIM or Microsoft or Motorola, etc. etc. </p>
<p>Competition is great.  Apple welcomes it.  All Apple has to do is make the greatest products it can for itself.  Then the world will follow it.  One cannot say Apple has a monopoly when it has so much competition.</p>
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		<title>By: tim</title>
		<link>http://www.itwriting.com/blog/1888-is-apple-iphone-now-unstoppable-in-the-mobile-platform-wars.html/comment-page-1#comment-146438</link>
		<dc:creator>tim</dc:creator>
		<pubDate>Mon, 19 Oct 2009 13:07:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.itwriting.com/blog/1888-is-apple-iphone-now-unstoppable-in-the-mobile-platform-wars.html#comment-146438</guid>
		<description>&lt;blockquote&gt;
If the iPhone ecosystem is so closed, how did all those apps and hardware accessories get into it?
&lt;/blockquote&gt;

Developers live with the restrictions, but the restrictions exist.

Tim</description>
		<content:encoded><![CDATA[<blockquote><p>
If the iPhone ecosystem is so closed, how did all those apps and hardware accessories get into it?
</p></blockquote>
<p>Developers live with the restrictions, but the restrictions exist.</p>
<p>Tim</p>
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		<title>By: Bill S.</title>
		<link>http://www.itwriting.com/blog/1888-is-apple-iphone-now-unstoppable-in-the-mobile-platform-wars.html/comment-page-1#comment-146436</link>
		<dc:creator>Bill S.</dc:creator>
		<pubDate>Mon, 19 Oct 2009 13:02:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.itwriting.com/blog/1888-is-apple-iphone-now-unstoppable-in-the-mobile-platform-wars.html#comment-146436</guid>
		<description>&quot;the more iPhone grows in importance, the more discontent over the closed nature of its platform will grow&quot;

As the number of people on Earth grows, the more females (and males) we&#039;ll have. I have no doubt that the iPhone has weaknesses that can be exploited by the competition. Growing in importance isn&#039;t one of them.

If the iPhone ecosystem is so closed, how did all those apps and hardware accessories get into it?</description>
		<content:encoded><![CDATA[<p>&#8220;the more iPhone grows in importance, the more discontent over the closed nature of its platform will grow&#8221;</p>
<p>As the number of people on Earth grows, the more females (and males) we&#8217;ll have. I have no doubt that the iPhone has weaknesses that can be exploited by the competition. Growing in importance isn&#8217;t one of them.</p>
<p>If the iPhone ecosystem is so closed, how did all those apps and hardware accessories get into it?</p>
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		<title>By: tim</title>
		<link>http://www.itwriting.com/blog/1888-is-apple-iphone-now-unstoppable-in-the-mobile-platform-wars.html/comment-page-1#comment-146397</link>
		<dc:creator>tim</dc:creator>
		<pubDate>Mon, 19 Oct 2009 07:19:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.itwriting.com/blog/1888-is-apple-iphone-now-unstoppable-in-the-mobile-platform-wars.html#comment-146397</guid>
		<description>&lt;blockquote&gt;
I’m not quite sure I follow this one – with the entry point of the iPhone at $99 and the contract-less iPod Touch at $199, that’s not exactly premium.
&lt;/blockquote&gt;

The price with contract is meaningless. The iPhone is very expensive, certainly here in the UK and everywhere else that I&#039;ve seen.

Tim</description>
		<content:encoded><![CDATA[<blockquote><p>
I’m not quite sure I follow this one – with the entry point of the iPhone at $99 and the contract-less iPod Touch at $199, that’s not exactly premium.
</p></blockquote>
<p>The price with contract is meaningless. The iPhone is very expensive, certainly here in the UK and everywhere else that I&#8217;ve seen.</p>
<p>Tim</p>
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		<title>By: Craig Read</title>
		<link>http://www.itwriting.com/blog/1888-is-apple-iphone-now-unstoppable-in-the-mobile-platform-wars.html/comment-page-1#comment-146393</link>
		<dc:creator>Craig Read</dc:creator>
		<pubDate>Mon, 19 Oct 2009 06:48:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.itwriting.com/blog/1888-is-apple-iphone-now-unstoppable-in-the-mobile-platform-wars.html#comment-146393</guid>
		<description>I really think you&#039;re underestimating the consumers need for consistency and the effect a large number of options causes.

It was one of the things drummed into me in the business and marketing courses I&#039;ve done.

A consumer will repeatedly buy an &quot;average&quot; product, provided they get what they expect and consider it value.  If they get good coffee one day and a great one the next, they&#039;d even switch to a place that consistently makes good coffee because they know what they&#039;ll get.

I&#039;ve also heard of studies where customers will leave a store if faced with too many options.  Give them less options, less information and they&#039;re more likely to make a purchase.  To much choice and they&#039;re too easily overwhelmed.  I&#039;ve even noticed myself doing this.

Personally, I think Android will lose people on the myriad of options and the inconsistency of the interface and platform.  It&#039;s up to each phone developer which version of Android they use, how they skin it and the apps people develop may not even be compatible across all Android versions and/or phones.

If Google want it to be a success, they really need to dictate the look, feel and the Android version installed on all phones so that all apps work identically across all Android phones.  If they don&#039;t do this, they don&#039;t have a &quot;brand&quot; to speak of.</description>
		<content:encoded><![CDATA[<p>I really think you&#8217;re underestimating the consumers need for consistency and the effect a large number of options causes.</p>
<p>It was one of the things drummed into me in the business and marketing courses I&#8217;ve done.</p>
<p>A consumer will repeatedly buy an &#8220;average&#8221; product, provided they get what they expect and consider it value.  If they get good coffee one day and a great one the next, they&#8217;d even switch to a place that consistently makes good coffee because they know what they&#8217;ll get.</p>
<p>I&#8217;ve also heard of studies where customers will leave a store if faced with too many options.  Give them less options, less information and they&#8217;re more likely to make a purchase.  To much choice and they&#8217;re too easily overwhelmed.  I&#8217;ve even noticed myself doing this.</p>
<p>Personally, I think Android will lose people on the myriad of options and the inconsistency of the interface and platform.  It&#8217;s up to each phone developer which version of Android they use, how they skin it and the apps people develop may not even be compatible across all Android versions and/or phones.</p>
<p>If Google want it to be a success, they really need to dictate the look, feel and the Android version installed on all phones so that all apps work identically across all Android phones.  If they don&#8217;t do this, they don&#8217;t have a &#8220;brand&#8221; to speak of.</p>
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		<title>By: Tim Nash</title>
		<link>http://www.itwriting.com/blog/1888-is-apple-iphone-now-unstoppable-in-the-mobile-platform-wars.html/comment-page-1#comment-146392</link>
		<dc:creator>Tim Nash</dc:creator>
		<pubDate>Mon, 19 Oct 2009 06:48:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.itwriting.com/blog/1888-is-apple-iphone-now-unstoppable-in-the-mobile-platform-wars.html#comment-146392</guid>
		<description>Apple and RIM will both be strong in this round of the battle for SmartPhone platform dominance.

When just looking at the figures for SmartPhones, the role of the iPod Touch is overlooked.For many a cheap basic phone + iPod Touch = SmartPhone.So we need to add in the iTouch figures to see the platform&#039;s true strength, which by my reckoning is now over 60 million. No other platform offers developers that large a target.

Worldwide the Android numbers will look great over the next 1-2 years with the take up by the major Chinese networks. This however isn&#039;t a market for most western developers. Still Android looks good for second place in the US consumer market after its tie-up with Verizon but it is way behind the iPhone in what it offers for the corporate marketplace.

While RIM should continue to dominate the messaging market, there are too many businessmen with iPhones for Apple not to make inroads in the corporate market. So the battle there is now for third place. Palm with the iTunes sync fiasco has killed its chance (discussed in more detail in http://lowendmac.com/nash/09tn/palm-cuts-off-business.html)and Windows Mobile 6.5 isn&#039;t competitive. Perhaps there is an opportunity here for Nokia&#039;s Maemo to establish itself, particularly in niche markets.</description>
		<content:encoded><![CDATA[<p>Apple and RIM will both be strong in this round of the battle for SmartPhone platform dominance.</p>
<p>When just looking at the figures for SmartPhones, the role of the iPod Touch is overlooked.For many a cheap basic phone + iPod Touch = SmartPhone.So we need to add in the iTouch figures to see the platform&#8217;s true strength, which by my reckoning is now over 60 million. No other platform offers developers that large a target.</p>
<p>Worldwide the Android numbers will look great over the next 1-2 years with the take up by the major Chinese networks. This however isn&#8217;t a market for most western developers. Still Android looks good for second place in the US consumer market after its tie-up with Verizon but it is way behind the iPhone in what it offers for the corporate marketplace.</p>
<p>While RIM should continue to dominate the messaging market, there are too many businessmen with iPhones for Apple not to make inroads in the corporate market. So the battle there is now for third place. Palm with the iTunes sync fiasco has killed its chance (discussed in more detail in <a href="http://lowendmac.com/nash/09tn/palm-cuts-off-business.html" rel="nofollow">http://lowendmac.com/nash/09tn/palm-cuts-off-business.html</a>)and Windows Mobile 6.5 isn&#8217;t competitive. Perhaps there is an opportunity here for Nokia&#8217;s Maemo to establish itself, particularly in niche markets.</p>
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		<title>By: Joshua Ochs</title>
		<link>http://www.itwriting.com/blog/1888-is-apple-iphone-now-unstoppable-in-the-mobile-platform-wars.html/comment-page-1#comment-146362</link>
		<dc:creator>Joshua Ochs</dc:creator>
		<pubDate>Mon, 19 Oct 2009 00:44:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.itwriting.com/blog/1888-is-apple-iphone-now-unstoppable-in-the-mobile-platform-wars.html#comment-146362</guid>
		<description>&quot;take advantage of Apple’s weakness, its reluctance to abandon premium pricing.&quot;

I&#039;m not quite sure I follow this one - with the entry point of the iPhone at $99 and the contract-less iPod Touch at $199, that&#039;s not exactly premium. Also, if you look back on the evolution of the iPod itself, those pricing tiers steadily dropped over the years.

&quot;If you look at today’s iPod touch, for example, compared to the first iPods, there are huge differences.&quot;

If we&#039;re talking about the original iPod, the one that started it all, then yes, there are huge differences. However, Apple steadily added and refined the iPod with each generation - and brought their userbase along and grew it - until they did something truly different in the iPod Touch. However, the key here is that the new iPod Touch is MORE consistent - with the iPhone. The capabilities of it have steadily been narrowing with its 3G sibling, and I expect that trend to continue (shame about no camera in the latest revision, though). So we&#039;ll see the iPhone/iPod touch platform homogenize more.

Android suffers from major lack of consistency already, and not just in phone featuresets, but phones shipping different libraries, interfaces, versions - it&#039;s just like Linux (suprise!) but without the package management. Rather than have a unified vision and design requirements, Android is more like a collection of bits Google has tossed out there for manufacturers to make what they will of it. It may end up in more places, but it won&#039;t be a strong platform like the iPhone. It will sweep up the niches, but not the mainstream.</description>
		<content:encoded><![CDATA[<p>&#8220;take advantage of Apple’s weakness, its reluctance to abandon premium pricing.&#8221;</p>
<p>I&#8217;m not quite sure I follow this one &#8211; with the entry point of the iPhone at $99 and the contract-less iPod Touch at $199, that&#8217;s not exactly premium. Also, if you look back on the evolution of the iPod itself, those pricing tiers steadily dropped over the years.</p>
<p>&#8220;If you look at today’s iPod touch, for example, compared to the first iPods, there are huge differences.&#8221;</p>
<p>If we&#8217;re talking about the original iPod, the one that started it all, then yes, there are huge differences. However, Apple steadily added and refined the iPod with each generation &#8211; and brought their userbase along and grew it &#8211; until they did something truly different in the iPod Touch. However, the key here is that the new iPod Touch is MORE consistent &#8211; with the iPhone. The capabilities of it have steadily been narrowing with its 3G sibling, and I expect that trend to continue (shame about no camera in the latest revision, though). So we&#8217;ll see the iPhone/iPod touch platform homogenize more.</p>
<p>Android suffers from major lack of consistency already, and not just in phone featuresets, but phones shipping different libraries, interfaces, versions &#8211; it&#8217;s just like Linux (suprise!) but without the package management. Rather than have a unified vision and design requirements, Android is more like a collection of bits Google has tossed out there for manufacturers to make what they will of it. It may end up in more places, but it won&#8217;t be a strong platform like the iPhone. It will sweep up the niches, but not the mainstream.</p>
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