Google’s new model of app development

I was fascinated by this slide shown at the recent global developer day, which I’m reproducing with Google’s permission:

Four blocks captions Ads, Standards, Mashups, Open Source

The image doesn’t make sense without the caption, which I’ve used as the title of this post: The New Model of App Development. You can see the slide in context in this Register piece. Two things in particular interest me. One is the appearance of ads as an integral part of the development model. This makes sense for Google’s own development, but does it make sense for others? Given that much of the software industry is slogging away at internal business applications, that seems a stretch. It may be true for consumer apps. Ad-funded applications have not been a big success on the desktop, but we have somehow become tolerant of ads flashing round the screen when working on the Web.

Another issue is one we tried to capture in the caption for this image at the Reg. The main goal of developer day was to get developers to integrate Google services into their applications, by using Google Maps and the other APIs on show at Google code. The company is even keen to host your gadgets on its own servers. Google wants to be an indispensable building block in app development, even though it left itself out of the illustration.

How about open source? Google uses and sponsors open source software, and has posted the code for Gears, but where’s the code for Docs & Spreadsheets? Closed source is an important part of Google’s own app development model, as it is for most others.

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3 comments to Google’s new model of app development

  • Clyde Davies

    Hidden behind the blue ‘Standards’ block is another, only slightly smaller block with ‘Not Microsoft’ written on it….;-)

  • Tim

    Hidden behind the blue ‘Standards’ block is another, only slightly smaller block with ‘Not Microsoft’ written on it

    No doubt; though I chatted to a couple of developers at the drinks afterwards who said they had been more impressed by a Silverlight demo they had recently attended.

    Tim

  • Clyde Davies

    I saw Silverlight (or WPF/E as it was known then) at the MSDN Roadshow in Nottingham. It looked fantastic.

    The problem for me is that as a 43-year-old with a family and a full-time and pretty intensive job, time is my most precious commodity bothn in an out of work, and I find I don’t have anywhere near as much of it as I need to investigate these interesting new developments. The flow of new technologies from just Microsoft hasn’t abated over the years, either, so I get to feel that I am always missing out on some potentially time- and effort-slashing tools.

    Microsoft have now gone and brought out this new Acropolis suite for Visual Studio.NET (Orcas). This looks goo, but when the hell will I get the time to look at it in sufficient depth?