Comments on: Changing models of journalism http://www.itwriting.com/blog/718-changing-models-of-journalism.html Tech writing blog Fri, 19 Mar 2010 14:51:10 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Chris Green http://www.itwriting.com/blog/718-changing-models-of-journalism.html/comment-page-1#comment-104024 Chris Green Wed, 16 Jul 2008 18:17:52 +0000 http://www.itwriting.com/blog/718-changing-models-of-journalism.html#comment-104024 Which is exactly why you need multiple metrics as well as a bit of common sense and a gut feeling to make a judgement call on whether a subject or a particular writer warrant further investment. Niche articles will likely only bring in the niche audience they are aimed at, and commissioning editors and overall budget holders need to take this into account, as well as looking at other metrics such as a wider trend analysis. Also, there will also be the articles that you commission and run that, despite being well written and well publicised, fail to justify their cost. But we do them anyway as they are about maintaining our authority and reputation in the marketplace, which is just as important as cost per PI or UU. Chris Green Which is exactly why you need multiple metrics as well as a bit of common sense and a gut feeling to make a judgement call on whether a subject or a particular writer warrant further investment.

Niche articles will likely only bring in the niche audience they are aimed at, and commissioning editors and overall budget holders need to take this into account, as well as looking at other metrics such as a wider trend analysis.

Also, there will also be the articles that you commission and run that, despite being well written and well publicised, fail to justify their cost. But we do them anyway as they are about maintaining our authority and reputation in the marketplace, which is just as important as cost per PI or UU.

Chris Green

]]> By: Michael Reed http://www.itwriting.com/blog/718-changing-models-of-journalism.html/comment-page-1#comment-104011 Michael Reed Wed, 16 Jul 2008 14:10:58 +0000 http://www.itwriting.com/blog/718-changing-models-of-journalism.html#comment-104011 (hopping over from the freelancer list) My last website article did well in terms of comments and mentions in forums around the web, and I considered it a success. However, I noticed that some of the articles that didn't do as well that week were well written but suffered in the popularity stakes due to being specialist and thus limited appeal. It works both ways though. There have been times when I have crafted something that I felt was a good article and yet it got nowhere next to flashy off-the-cuff rubbish. (hopping over from the freelancer list)

My last website article did well in terms of comments and mentions in forums around the web, and I considered it a success. However, I noticed that some of the articles that didn’t do as well that week were well written but suffered in the popularity stakes due to being specialist and thus limited appeal.

It works both ways though. There have been times when I have crafted something that I felt was a good article and yet it got nowhere next to flashy off-the-cuff rubbish.

]]> By: Michael Foord http://www.itwriting.com/blog/718-changing-models-of-journalism.html/comment-page-1#comment-103845 Michael Foord Sun, 13 Jul 2008 13:29:36 +0000 http://www.itwriting.com/blog/718-changing-models-of-journalism.html#comment-103845 "not all traffic is equal" - a very important point. Otherwise we'd all be producing silly videos for YouTube and guaranteeing ourselves much more traffic than we currently get... Scoble did an interesting blog post on this subject recently. “not all traffic is equal” – a very important point. Otherwise we’d all be producing silly videos for YouTube and guaranteeing ourselves much more traffic than we currently get…

Scoble did an interesting blog post on this subject recently.

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