Comments on: Lively attack on Microsoft’s poor marketing – from within http://www.itwriting.com/blog/720-lively-attack-on-microsofts-poor-marketing-from-within.html Tech writing blog Thu, 11 Mar 2010 07:01:08 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: dj http://www.itwriting.com/blog/720-lively-attack-on-microsofts-poor-marketing-from-within.html/comment-page-1#comment-103902 dj Mon, 14 Jul 2008 12:38:37 +0000 http://www.itwriting.com/blog/720-lively-attack-on-microsofts-poor-marketing-from-within.html#comment-103902 They have created themselves a whole host of technical and public relations problems, and so far they seem to be still digging. You know, if we are just talking marketing, those Mac ads are pretty funny. Mature, clean, witty, with a touch of relateable common experiences. They ultimately work, because currently Apple has the goods to back them up. And, what sort of thing does MS do. Have you ever seen the MSN superheros? You pay thousands of dollars for "professional", "mature" software, and they send you little creepy rubber dolls. I kept waiting to see some sort of stop-action movie parody (i.e., Mr. Bill) online. I think the usb coffee warmers were also a sign. Argh :-( MS needs to concentrate on producing good software, quality documentation, and good support. Perhaps that'll only come with new leadership, because the ones they have now keep doing the same thing over and over again. They have created themselves a whole host of technical and public relations problems, and so far they seem to be still digging.

You know, if we are just talking marketing, those Mac ads are pretty funny. Mature, clean, witty, with a touch of relateable common experiences. They ultimately work, because currently Apple has the goods to back them up.

And, what sort of thing does MS do. Have you ever seen the MSN superheros? You pay thousands of dollars for “professional”, “mature” software, and they send you little creepy rubber dolls. I kept waiting to see some sort of stop-action movie parody (i.e., Mr. Bill) online. I think the usb coffee warmers were also a sign. Argh :-( MS needs to concentrate on producing good software, quality documentation, and good support. Perhaps that’ll only come with new leadership, because the ones they have now keep doing the same thing over and over again.

]]> By: tim http://www.itwriting.com/blog/720-lively-attack-on-microsofts-poor-marketing-from-within.html/comment-page-1#comment-103862 tim Sun, 13 Jul 2008 22:01:07 +0000 http://www.itwriting.com/blog/720-lively-attack-on-microsofts-poor-marketing-from-within.html#comment-103862 Fixed now, sorry Clyde. Tim Fixed now, sorry Clyde.

Tim

]]> By: Clyde Davies http://www.itwriting.com/blog/720-lively-attack-on-microsofts-poor-marketing-from-within.html/comment-page-1#comment-103861 Clyde Davies Sun, 13 Jul 2008 21:10:49 +0000 http://www.itwriting.com/blog/720-lively-attack-on-microsofts-poor-marketing-from-within.html#comment-103861 The link is broken, sorry. The link is broken, sorry.

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