Making sense of Salesforce 1 (it’s all about mobile)

At its Dreamforce conference in San Francisco, Salesforce has been hyping up its newly announced Salesforce 1. The keynote left us in do doubt: it is fantastic, it does mobile, it does cloud, it does “internet of things”.

Co-founder Parker Harris describes Salesforce 1 at Dreamforce

But what is Salesforce 1? For those

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Salesforce 1 and the cloud platform wars

Salesforce has announced Salesforce 1, but what it is? Something new, or the same old stuff repackaged?

Even if it is something new, the ingredients are familiar. Salesforce 1, I have been told,  is a new brand over the Salesforce platform, though it does not replace individual components like Force.com or Heroku.

At heart,

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Interview: Salesforce.com exec Parker Harris on the technology behind the platform

A couple of months ago, I attended Cloudforce in London, where I spoke to Salesforce.com co-founder Parker Harris, Executive Vice President, Technology.

The Salesforce.com platform is interesting for all sorts of reasons. The company has been a powerful advocate of cloud computing from before its adoption by other industry giants, and its service is

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Office 365 for developers: Getting started with Microsoft Napa

One key aspect of Microsoft’s forthcoming Office 2013 is its support for a new app model. The idea is that rather than building local add-ins for desktop Office, you will build web applications that live in one of four places:

In SharePoint Within an Excel document Within a Task pane in Excel or Word Adjacent

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Twilio: programmable telephony, SMS comes to the UK, Europe

Web telephony provider twilio, which is based in San Francisco, has today announced its first international office, in London. You can now purchase UK telephone numbers at a cost of $1.00 per month, or Freephone numbers for $2.00 per month.

Twilio is not in competition with Skype or Google Voice; rather it offers an

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Heroku gets Java, Salesforce.com embraces HTML5 for mobile

Salesforce.com has made a host of announcements at its Dreamforce conference currently under way in San Francisco. In brief:

Chatter, the Salesforce.com social networking platform for enterprises, is being extended with presence status, screen sharing, approval actions, and the ability to create groups with customers as well as with internal users. Salesforce.com calls this the

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Fit for business? Google updates App Engine with the Enterprise in mind

Google has updated App Engine to 1.4.3. The new version adds:

Prospective Search API for Python – this lets you register a large set of queries which are executed against a flow of data so you can create notifications or other actions whenever a match is found.

Testbed Unit Test Framework for Python – this

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The Salesforce.com platform play

I’ve been mulling over the various Salesforce.com announcements here at Dreamforce, which taken together attempt to transition Salesforce.com from being a cloud CRM provider to becoming a cloud platform for generic applications. Of course this transition is not new – it began years ago with Force.com and the creation of the Apex language – and

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Salesforce.com acquires Heroku, wants your Enterprise apps

The big news today is that Salesforce.com has agreed to acquire Heroku, a company which hosts Ruby applications using an architecture that enables seamless scalability. Heroku apps run on “dynos”, each of which is a single process running Ruby code on the Heroku “grid” – an abstraction which runs on instances of Amazon EC2 virtual

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Database.com extends the salesforce.com platform

At Dreamforce today Salesforce.com announced its latest platform venture: Database.com. Salesforce.com is built on an Oracle database with various custom optimizations; and database.com now exposes this as a generic cloud database which can be accessed from a variety of languages – Java, .NET, Ruby and PHP – and accessed from applications running on almost any

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