all-access | Tim Anderson's IT Writing

Embarcadero has announced the AppWave Store, a forthcoming app store for Windows which uses application virtualization to avoid the hassles and risks of the usual Windows install process.

The idea is that purchasing apps for Windows will be as simple as installing an app on a mobile using the Apple app store or Android Market.

The underlying technology was developed to simplify deployment of Embarcadero’s tools. The All-Access subscription includes a tool box application that lets you run tools using “InstantOn”, which means no installation, just click and run. I have used this for a while now and it works well.

When you run an InstantOn tool for the first time, you are prompted to download:

There is of course a pause while the app downloads. This is not thin client technology where the app actually runs remotely. It is installed on your local machine, but isolated so there are no dependencies or conflicts.

Once downloaded, you just launch the application. No other setup, other than software agreement and registration prompt.

The download is cached, so you can launch next time without delay, and it works offline too. AppWave is a rebranded version of InstantOn, and is also available for internal deployment of Embarcadero tools.

The AppWave store takes this technology and applies to a store for the general public. Developers will pay $99 per year (though the fee is waived if you sign up now) and get AppWave Studio, which lets you convert software to run under AppWave. The conversion process is called “mastering” and only takes a few hours, according to the FAQ [pdf].

Windows XP, Vista and 7 are supported clients, availability will be worldwide at launch, and Embarcadero takes 30% of your sale price. No launch date has been announced.

I guess the first big issue is whether developers will feel that the 30% fee is good value bearing in mind that there are many other ways to sell and deploy software.

Second, there are other app stores out there or coming, not least Microsoft’s own which is likely to be part of Windows 8. Will AppWave compete effectively?

Third, does Embarcadero have what it takes to market AppWave and make a destination for Windows users looking for apps?

App virtualization is a neat trick though, and could save significant support costs as well as being appealing for customers. Deploying apps using runtimes like Silverlight or Adobe AIR can be equally seamless, but apps have to be written specifically for those runtimes, whereas AppWave works with apps written for the full Windows API.

It is surprising that Embarcadero is not also marketing the AppWave technology for developers for general purpose use. Possibly this is coming; or maybe the company will try to keep it as an exclusive benefit for the AppWave store. There are alternatives, including Microsoft App-V and VMWare ThinApp.

See also Marco Cantu’s post Understanding Embarcadero AppWave, which is what alerted me to the AppWave store.

I have a call lined up with Embarcadero today, and wanted to catch up with their latest tools. It reminded me of something I’d intended to post about for some time, the Embarcadero All-Access system which allows no-touch install of many of its tools. Here is how it works. First, you run the All-Access client:

I’m not showing all the available tools here: I count 17 currently. You’ll notice many of them are marked InstantOn. Let’s say I want to take a look at DBArtisan. I click the link and get a dialog:

This invites me to start a download. Click Yes and I get a download thermometer:

Once downloaded, I have to pass a license screen and enter a serial number. Presuming you have a current subscription, you can get a serial number by logging on to you Embarcadero account and requesting it there, where it is supplied instantly. This part of the process is similar to that used by Microsoft for MSDN subscriptions. It is a shame it is not built into the All Access desktop client, but a minor inconvenience.

Then the application runs.

No further setup, no install options, or any of the other complications that often accompany installing developer tools.

To be fair, I can think of other development tools that are pretty much download and run. Eclipse is usually good in this respect, at least until you try to get updates. Further, even with All Access there can be additional steps. Instant-on 3rd Rail, for example, does not install a Ruby runtime, so it is not really click and run: the Eclipse-based IDE runs, but you cannot start a project without getting a Ruby interpreter from somewhere.

Nevertheless, this is the closest I’ve seen to on-demand developer tools, short of the interesting browser-hosted tools that are emerging. Embarcadero now also calls it the ToolCloud. It is not just an easy install; this is application virtualisation:

Aimed at simplifying deployment, enabling side-by-side versioning of products, and breaking down the barriers to use, InstantOn is also great in locked-down desktop environments, since the product does not affect any system files or system registry settings.

says the faq.

Alongside the technical aspects, All-Access simplifies license management for a development team. You can install the server piece on your own network for full control.

This comes at a price of course. There are four subscription levels, from Bronze to Platinum, though even the Bronze gives you use of a wide range of tools including Delphi, C++ Builder, JBuilder, Rapid SQL, some parts of ER/Studio, 3rdRail and Delphi for PHP. Example price from Grey Matter in the UK starts at £3188.57 for a 1-year Bronze concurrent license.

The interesting question: when can this be made into a generic tool that developers can use for deploying their own applications?

Tim Anderson's IT Writing

Tag Archives: all-access

Another Windows app store – but this time it is virtual. Embarcadero’s AppWave promises instant installs

Embarcadero All-access: a better way to deploy developer tools?

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