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Microsoft backs Telefonica’s BlueVia mobile SDK – but the market is fragmented

Announced at Mobile World Congress last month, BlueVia is Telefonica’s effort to attract developers to its app platform. Telefonica is the largest phone operator in Spain and also owns O2 in the UK, and has various other operations around the world.

In this case though, “Platform” is not just the devices connected to Telefonica networks,

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