{"id":1218,"date":"2009-02-09T13:14:34","date_gmt":"2009-02-09T12:14:34","guid":{"rendered":"http:\/\/www.itwriting.com\/blog\/1218-google-says-top-two-results-get-most-of-the-hits-but-what-about-ads.html"},"modified":"2009-02-09T13:14:34","modified_gmt":"2009-02-09T12:14:34","slug":"google-says-top-two-results-get-most-of-the-hits-but-what-about-ads","status":"publish","type":"post","link":"https:\/\/www.itwriting.com\/blog\/1218-google-says-top-two-results-get-most-of-the-hits-but-what-about-ads.html","title":{"rendered":"Google says top two results get most of the hits \u2013 but what about ads?"},"content":{"rendered":"

A post on the Official Google Blog<\/a> says that the first two search results get most of the clicks:<\/p>\n

\n

This pattern suggests that the order in which Google returned the results was successful; most users found what they were looking for among the first two results and they never needed to go further down the page.<\/p>\n<\/blockquote>\n

I knew you had to be on the first page \u2013 but the \u201ctop two\u201d result is even harder to achieve.<\/p>\n

It is significant though that Google\u2019s post makes no mention of ads. I am quite sure that the study included research into their effectiveness. Google has chosen not to reveal this aspect of the research.<\/p>\n

In particular, most Google search results do not look like the examples. Rather, they have ads at the top which look just like the other results, except with a different background colour and a faint \u201cSponsored Links\u201d at the right:<\/p>\n

<\/p>\n

My question: in a result list like this, which \u201ctop two\u201d gets the eyeballs and the clicks? The search results? Or the paid links?<\/p>\n

Technorati tags: google<\/a>, search<\/a>, seo<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

A post on the Official Google Blog says that the first two search results get most of the clicks: This pattern suggests that the order in which Google returned the results was successful; most users found what they were looking for among the first two results and they never needed to go further down the … Continue reading Google says top two results get most of the hits \u2013 but what about ads?<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,74,96],"tags":[],"class_list":["post-1218","post","type-post","status-publish","format-standard","hentry","category-internet","category-search","category-web-authoring"],"_links":{"self":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts\/1218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/comments?post=1218"}],"version-history":[{"count":0,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts\/1218\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/media?parent=1218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/categories?post=1218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/tags?post=1218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}