{"id":126,"date":"2007-02-13T00:21:58","date_gmt":"2007-02-12T23:21:58","guid":{"rendered":"http:\/\/www.itwriting.com\/blog\/?p=126"},"modified":"2007-02-13T00:21:58","modified_gmt":"2007-02-12T23:21:58","slug":"why-microsofts-search-share-is-declining","status":"publish","type":"post","link":"https:\/\/www.itwriting.com\/blog\/126-why-microsofts-search-share-is-declining.html","title":{"rendered":"Why Microsoft’s search share is declining"},"content":{"rendered":"

Internet Explorer is the dominant browser, Windows the dominant desktop, yet Microsoft’s share of internet search is apparently declining. Here’s why. I’m researching Yahoo Pipes<\/a>; I forget the exact url for the Pipes home page so I type the search into the IE7 search box, where Microsoft’s “Live search” is the default.<\/p>\n

The page I want is not on the first page of results. The ads are irrelevant. Some of the search results are at least relevant, but they are not what I would call top tier results.Even the O’Reilly link is a page for all articles tagged Yahoo, not one of the actual Pipes articles<\/a>.<\/p>\n

<\/p>\n

So I switch to Google search. The page I want is top of the search results. The other entries are more relevant. Even the ad is moderately relevant (at least it is about software Pipes not metal tubes).<\/p>\n

This is of course anecdotal. It was also a tough test, considering Yahoo Pipes is new.\u00a0Perhaps there are hundreds of other searches where Live Search gets better results. All I can say is that I rarely discover them, whereas I frequently find Google’s results much better. This just struck me as a good example.<\/p>\n

Microsoft will never improve its share of search unless it can deliver at least equally good\u00a0results.<\/p>\n

See also my IT Week comment<\/a>.<\/p>\n

Technorati tags: search<\/a>, microsoft<\/a>, google<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Internet Explorer is the dominant browser, Windows the dominant desktop, yet Microsoft’s share of internet search is apparently declining. Here’s why.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,74],"tags":[],"class_list":["post-126","post","type-post","status-publish","format-standard","hentry","category-internet","category-search"],"_links":{"self":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts\/126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/comments?post=126"}],"version-history":[{"count":0,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts\/126\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/media?parent=126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/categories?post=126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/tags?post=126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}