{"id":1434,"date":"2009-05-18T08:13:21","date_gmt":"2009-05-18T07:13:21","guid":{"rendered":"http:\/\/www.itwriting.com\/blog\/1434-adobes-flex-builder-to-flash-builder-name-change-does-not-go-far-enough.html"},"modified":"2009-05-18T08:13:21","modified_gmt":"2009-05-18T07:13:21","slug":"adobes-flex-builder-to-flash-builder-name-change-does-not-go-far-enough","status":"publish","type":"post","link":"https:\/\/www.itwriting.com\/blog\/1434-adobes-flex-builder-to-flash-builder-name-change-does-not-go-far-enough.html","title":{"rendered":"Adobe\u2019s Flex Builder to Flash Builder name change does not go far enough"},"content":{"rendered":"

As expected, Adobe is strengthening its \u201cFlash Platform\u201d strategy by renaming the forthcoming Flex Builder 4 (codename Gumbo) to Flash Builder 4<\/a>:<\/p>\n

\n

This change will provide better naming consistency for the Flash family of tools and position Flash Builder as the development tool for the Flash Platform.<\/p>\n<\/blockquote>\n

This is only a name change, nothing more. Flash Builder will still be based on Eclipse, and the original Flash Professional<\/a> IDE, also part of Creative Suite, will continue as before.<\/p>\n

My question: why doesn\u2019t Adobe go further in clarifying and promoting its Flash brand? The current situation is still confusing:<\/p>\n

Flash Builder vs Flash Professional: the names give you no clue about the difference. Why not Flash Developer and Flash Designer?<\/p>\n

Adobe AIR<\/a> (Adobe Integrated Runtime): non-techie people do not realise this has anything to do with Flash. Flash Desktop Runtime would be better, though I guess that would not reflect the option for HTML applications. It would do a lot to promote Flash as more than just a browser plug-in.<\/p>\n

Flex SDK<\/a>: why retain the Flex brand at all? I presume the name was originally a contraction of Flash and XML, but since it is a language that compiles to Flash, this could just be called the Flash SDK.<\/p>\n

Name changes themselves are confusing of course, so I\u2019m surprised that Adobe is not being more thorough now rather than risking more piecemeal changes later.<\/p>\n

Technorati Tags: adobe<\/a>,flex<\/a>,flash<\/a>,air<\/a>,gumbo<\/a>,flex builder<\/a>,flash builder<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

As expected, Adobe is strengthening its \u201cFlash Platform\u201d strategy by renaming the forthcoming Flex Builder 4 (codename Gumbo) to Flash Builder 4: This change will provide better naming consistency for the Flash family of tools and position Flash Builder as the development tool for the Flash Platform. This is only a name change, nothing more. … Continue reading Adobe\u2019s Flex Builder to Flash Builder name change does not go far enough<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,34,80,96],"tags":[],"class_list":["post-1434","post","type-post","status-publish","format-standard","hentry","category-adobe","category-flash","category-software-development","category-web-authoring"],"_links":{"self":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts\/1434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/comments?post=1434"}],"version-history":[{"count":0,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts\/1434\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/media?parent=1434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/categories?post=1434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/tags?post=1434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}