{"id":1679,"date":"2009-08-05T15:31:15","date_gmt":"2009-08-05T14:31:15","guid":{"rendered":"http:\/\/www.itwriting.com\/blog\/1679-google-buys-on2-plans-to-integrate-video-into-web-platform.html"},"modified":"2009-08-05T15:31:15","modified_gmt":"2009-08-05T14:31:15","slug":"google-buys-on2-plans-to-integrate-video-into-web-platform","status":"publish","type":"post","link":"https:\/\/www.itwriting.com\/blog\/1679-google-buys-on2-plans-to-integrate-video-into-web-platform.html","title":{"rendered":"Google buys On2, plans to integrate video into web platform"},"content":{"rendered":"

Google is buying On2 Technologies<\/a>, a video technology company. Although On2 is not a household name, it is well-known to Adobe Flash developers since its codec is used in Flash Player 8; it is also in JavaFX. Flash has since moved to H.264 for high definition though the older codec is still supported.<\/p>\n

Why does Google want a video compression company? This is from the press release:<\/p>\n

\n

Today video is an essential part of the web experience, and we believe high-quality video compression technology should be a part of the web platform," said Sundar Pichai, Vice President, Product Management, Google.<\/p>\n<\/blockquote>\n

That could mean any number of things; but it does imply that Google does not intend to rely on Flash for its video content. The acquisition will re-open the debate about the video element in HTML 5, which has been left without a codec because of lack of consensus about what might be suitable and affordable. See Ian Hickson\u2019s post from June 2009<\/a>:<\/p>\n

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After an inordinate amount of discussions, both in public and privately, on the situation regarding codecs for <video> and <audio> in HTML5, I have reluctantly come to the conclusion that there is no suitable codec that all vendors are willing to implement and ship.<\/p>\n<\/blockquote>\n

Could Google now establish its own codec as the standard in HTML 5?<\/font><\/p>\n

I\u2019m guessing Google is also keen to integrate On2 technology with its communication products.<\/font><\/p>\n

Technorati Tags: on2<\/a>,google<\/a>,adobe<\/a>,flash<\/a>,javafx<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Google is buying On2 Technologies, a video technology company. Although On2 is not a household name, it is well-known to Adobe Flash developers since its codec is used in Flash Player 8; it is also in JavaFX. Flash has since moved to H.264 for high definition though the older codec is still supported. Why does … Continue reading Google buys On2, plans to integrate video into web platform<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,34,36,44,96],"tags":[],"class_list":["post-1679","post","type-post","status-publish","format-standard","hentry","category-adobe","category-flash","category-google","category-internet","category-web-authoring"],"_links":{"self":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts\/1679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/comments?post=1679"}],"version-history":[{"count":0,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts\/1679\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/media?parent=1679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/categories?post=1679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/tags?post=1679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}