{"id":1843,"date":"2009-10-06T21:16:55","date_gmt":"2009-10-06T20:16:55","guid":{"rendered":"http:\/\/www.itwriting.com\/blog\/1843-adobe-hoping-to-marginalise-flash-free-iphone.html"},"modified":"2009-10-06T21:16:55","modified_gmt":"2009-10-06T20:16:55","slug":"adobe-hoping-to-marginalise-flash-free-iphone","status":"publish","type":"post","link":"https:\/\/www.itwriting.com\/blog\/1843-adobe-hoping-to-marginalise-flash-free-iphone.html","title":{"rendered":"Adobe hoping to marginalise Flash-free iPhone"},"content":{"rendered":"<p>We got a few more clues about Adobe\u2019s iPhone problem at a press conference today with Chief Technology Officer Kevin Lynch. There is no doubt about the importance Adobe attaches to the device. \u201cFlash needs to get there in order to stay relevant on the web\u201d, says Lynch, though there was some ambiguity about whether he meant the iPhone specifically, or the mobile web in general. <\/p>\n<p>Yesterday\u2019s announcement of <a href=\"http:\/\/labs.adobe.com\/technologies\/flashcs5\/appsfor_iphone\/\" target=\"_blank\">Applications for iPhone<\/a>, a feature of the forthcoming Creative Suite 5, solves a problem for developers wanting to port Flash applications to iPhone apps for Apple\u2019s App Store, but does nothing for Flash content in web pages. Here\u2019s the page you get if you follow a \u201cGet Flash\u201d link using an iPhone:<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.itwriting.com\/images\/flash-iphone.gif\" \/><\/p>\n<p>Note Adobe\u2019s slightly more aggressive wording in the latest version of this page: \u201cUntil Apple eliminates these restrictions, Adobe cannot provide Flash Player for the iPhone.\u201d<\/p>\n<p>So what if Apple continues to refuse Flash \u2013 something which some users <a href=\" http:\/\/www.itwriting.com\/blog\/1841-three-reasons-why-adobe-flash-is-hated.html\" target=\"_blank\">would actually welcome<\/a>? Lynch made reference to the number of hot new Smartphones now appearing, including Palm Pre, Android phones, Windows Mobile 6.5 phones, and Nokia\u2019s latest devices. He then referenced the early history of the PC, when Apple was first to market with a mouse-driven GUI but lost out to Windows in the mass market, and suggested that history might repeat itself, as these new devices incorporate many of the features for which the iPhone is popular.<\/p>\n<p>The implication is that if Apple continues to be Flash-free it might lose market share to others; and that this might happen anyway thanks to the iPhone\u2019s premium price and closed platform.<\/p>\n<p>This may be wishful thinking. Closed or not, Apple has built up impressive third-party support for the iPhone and it will be hard to tempt existing users away.<\/p>\n<p>Still, in the absence of any other possible strategy, it\u2019s a reasonable one to try. We will not know the impact of having the full Flash player on Smartphones for a while yet, but if it successful, more of Apple\u2019s customers will ask for Flash to be supported.<\/p>\n<p><div style=\"padding-bottom: 0px; margin: 0px; padding-left: 0px; padding-right: 0px; display: inline; float: none; padding-top: 0px\" id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:ef16a377-7002-4f3f-bb7d-82d5a774c9ab\" class=\"wlWriterEditableSmartContent\">Technorati Tags: <a href=\"http:\/\/technorati.com\/tags\/apple\" rel=\"tag\">apple<\/a>,<a href=\"http:\/\/technorati.com\/tags\/adobe\" rel=\"tag\">adobe<\/a>,<a href=\"http:\/\/technorati.com\/tags\/iphone\" rel=\"tag\">iphone<\/a>,<a href=\"http:\/\/technorati.com\/tags\/flash\" rel=\"tag\">flash<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We got a few more clues about Adobe\u2019s iPhone problem at a press conference today with Chief Technology Officer Kevin Lynch. There is no doubt about the importance Adobe attaches to the device. \u201cFlash needs to get there in order to stay relevant on the web\u201d, says Lynch, though there was some ambiguity about whether &hellip; <a href=\"https:\/\/www.itwriting.com\/blog\/1843-adobe-hoping-to-marginalise-flash-free-iphone.html\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Adobe hoping to marginalise Flash-free iPhone<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,34,47,96],"tags":[],"class_list":["post-1843","post","type-post","status-publish","format-standard","hentry","category-adobe","category-flash","category-iphone","category-web-authoring"],"_links":{"self":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts\/1843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/comments?post=1843"}],"version-history":[{"count":0,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts\/1843\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/media?parent=1843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/categories?post=1843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/tags?post=1843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}