![\"image\"](\"http:\/\/gadgets.itwriting.com\/wp-content\/uploads\/2013\/01\/image23.png\" "\\"image\\"")
<\/a><\/p>\nOh dear. No hotel. I was on the right road, but instead of a welcoming hostelry there was a high fence behind which was a residential area.<\/p>\n
I sought directions. Unfortunately I don\u2019t speak Italian, but I pointed at the hotel on my Google Map. My helpers did not speak English but helpfully pointed me back the way that I came.<\/p>\n
I turned on my smartphone. Bing Maps could not find the hotel at all, a fact confirmed by the full browser version.<\/p>\n
I tried Nokia Drive. That could find the hotel, but placed it in the same wrong place as Google Maps. I walked there anyway. I was standing right next to the finish flag, no hotel.<\/p>\n Again I sought directions. This time my helper spoke good English. \u201cIt is the other side of the river\u201d, he said. Only about 10-15 minutes walk, but still.<\/p>\n He was right. Here is the hotel\u2019s map on its site<\/a>, again a Google map but note with its own pushpin.<\/p>\n Google maps thinks it is east of the river, but in fact it is west of the river, approximately 1.5km away from Google\u2019s location.<\/p>\n The hotel is not particularly small.<\/p>\n No surprise I guess that Google Maps has errors, but I am surprised that a prominent hotel in a well-known city is so significantly misplaced. And that Nokia Drive has the same wrong information, suggesting a common source.<\/p>\n The lesson: local knowledge is best. <\/p>\n It gives me pause for thought though. On the web, if Google cannot find you, traffic drops alarmingly. Could the same be true in the physical world? Could there be future lawsuits over lost business from missing or incorrect information on IT systems on which we rely?<\/p>\n Fortunately I was still in good time for a nice plate of pasta before bed.<\/p>\n Postscript<\/strong>: The hotel told us that it is aware of the issue and has told Google \u201cmany times\u201d but has been unable to get it corrected.<\/p>\n Another point worth mentioning: in order to find the right bus I had consulted with Tourist Information at the airport. They had worked out my route using \u2026 Google Maps. It shows the extent Google\u2019s service is embedded into our way of life, increasing the significance of errors.<\/p>\n","protected":false},"excerpt":{"rendered":" When I arrived in Bologna yesterday I was well prepared. I had found my hotel on Google Maps and printed out the map. I had plenty of time, so rather than take a taxi from the airport I decided to take the bus and then a short walk to the hotel. All went well, I … Continue reading When Google Maps is wrong<\/span> <\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n