{"id":2581,"date":"2010-05-06T09:52:56","date_gmt":"2010-05-06T08:52:56","guid":{"rendered":"http:\/\/www.itwriting.com\/blog\/2581-adobes-kevin-lynch-were-focusing-on-everybody-else.html"},"modified":"2010-05-06T09:52:56","modified_gmt":"2010-05-06T08:52:56","slug":"adobes-kevin-lynch-were-focusing-on-everybody-else","status":"publish","type":"post","link":"https:\/\/www.itwriting.com\/blog\/2581-adobes-kevin-lynch-were-focusing-on-everybody-else.html","title":{"rendered":"Adobe\u2019s Kevin Lynch: we\u2019re focusing on everybody else"},"content":{"rendered":"

I enjoyed this interview with Adobe\u2019s Kevin Lynch<\/a> from Web 2.0 Expo in San Francisco, where he talks about the Apple problem. Adobe has created a compiler for Flash that creates a native code iPhone application, but Apple\u2019s latest developer agreement prohibits its use.<\/p>\n

Lynch presents it as a matter of freedom. Software developers should be allowed to target multiple operating systems with one code base; and developers should be allowed to deploy applications without needing permission from a company.<\/p>\n

\u201cWe\u2019re focusing on everybody else\u201d he says, talking about forthcoming devices that will support Flash and the Flash-based Open Screen Project. \u201cAll the variety and the innovation that happening with all hese other companies is going to dwarf what\u2019s happening from one company,\u201d he says. \u201cWe\u2019re at the beginning of the game not the end of the game.\u201d<\/p>\n

The snag is that Apple\u2019s devices are the most attractive market for applications, thanks to smooth deployment via the App Store and the higher than average wealth of Apple\u2019s customers. It\u2019s a matter of which is more true: that Flash is marginalising iPhone and iPad, or that iPhone and iPad are marginalising Flash.<\/p>\n

I\u2019d also suggest that having Adobe control the platform for the Open Screen Project is not ideal, if we are going to talk about software freedom. If you listen to the interview, notice how Lynch tries to avoid mentioning Flash in the same breath as the Open Screen Project. It\u2019s really the Adobe Flash Screen Project, but you wouldn\u2019t know from what he says.<\/p>\n

Nevertheless I agree with both his points. Both the App Store and Apple\u2019s new restrictive developer agreement are bad for competition and I dislike them. That said, I doubt that the existence of a few upset developers will have any noticeable impact on Apple\u2019s success. What will make a difference is if the \u201cvariety and innovation\u201d which Lynch talks about produces devices that are better than Apple\u2019s offerings.<\/p>\n","protected":false},"excerpt":{"rendered":"

I enjoyed this interview with Adobe\u2019s Kevin Lynch from Web 2.0 Expo in San Francisco, where he talks about the Apple problem. Adobe has created a compiler for Flash that creates a native code iPhone application, but Apple\u2019s latest developer agreement prohibits its use. Lynch presents it as a matter of freedom. Software developers should … Continue reading Adobe\u2019s Kevin Lynch: we\u2019re focusing on everybody else<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,8,44,47,79,80],"tags":[123,154,158,500,501],"class_list":["post-2581","post","type-post","status-publish","format-standard","hentry","category-adobe","category-apple","category-internet","category-iphone","category-software","category-software-development","tag-adobe","tag-app-store","tag-apple","tag-ipad","tag-iphone"],"_links":{"self":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts\/2581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/comments?post=2581"}],"version-history":[{"count":0,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts\/2581\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/media?parent=2581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/categories?post=2581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/tags?post=2581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}