{"id":3171,"date":"2014-10-23T16:25:39","date_gmt":"2014-10-23T16:25:39","guid":{"rendered":"http:\/\/gadgets.itwriting.com\/?p=3171"},"modified":"2014-10-23T16:25:39","modified_gmt":"2014-10-23T16:25:39","slug":"naim-strives-for-the-mass-market-with-mu-so","status":"publish","type":"post","link":"https:\/\/www.itwriting.com\/blog\/3171-naim-strives-for-the-mass-market-with-mu-so.html","title":{"rendered":"Naim strives for the mass market with mu-so"},"content":{"rendered":"<p>I was in London yesterday and could not miss the ads for Naim\u2019s mu-so all-in-one music system.<\/p>\n<p><a href=\"http:\/\/gadgets.itwriting.com\/wp-content\/uploads\/2014\/10\/image.png\"><img loading=\"lazy\" decoding=\"async\" title=\"image\" style=\"border-left-width: 0px; border-right-width: 0px; background-image: none; border-bottom-width: 0px; padding-top: 0px; padding-left: 0px; margin: 0px; display: inline; padding-right: 0px; border-top-width: 0px\" border=\"0\" alt=\"image\" src=\"http:\/\/gadgets.itwriting.com\/wp-content\/uploads\/2014\/10\/image_thumb.png\" width=\"197\" height=\"244\"><\/a><\/p>\n<p>In one sense it is just another wireless music streamer &#8211; with 6 integrated speakers, separately driven by 6 x 75w amplifiers &#8211; and support for Apple AirPlay, UPnP, Spotify Connect and Bluetooth \u2013 and I have no idea yet of how it sounds. It would be interesting to compare with Sony\u2019s hi-res SRS-X9 (reviewed <a href=\"http:\/\/gadgets.itwriting.com\/3034-review-sony-srs-x9-high-resolution-network-music-player.html\" target=\"_blank\">here<\/a>), which is another all-in-one streamer with audiophile ambitions. <\/p>\n<p>Naim\u2019s mu-so is \u00a3895, whereas Sony\u2019s SRS-X9 is \u00a3600.<\/p>\n<p>But mu-so intrigues me for another reason. It is (as far as I am aware) Naim\u2019s first effort at cracking a wider market than the traditional hi-fi enthusiast.<\/p>\n<p>Naim came into prominence (within the hi-fi community) in the Eighties, with distinctive styling and a commitment to sound quality above features \u2013 in contrast to the Japanese brands of the time which seemed to compete on numbers of switches and lights.<\/p>\n<p>When I think of Naim I think of products like this, a 250 amplifier with Hi-Cap power supply and 32.5 pre-amp:<\/p>\n<p><a href=\"http:\/\/gadgets.itwriting.com\/wp-content\/uploads\/2014\/10\/image1.png\"><img loading=\"lazy\" decoding=\"async\" title=\"image\" style=\"border-top: 0px; border-right: 0px; background-image: none; border-bottom: 0px; padding-top: 0px; padding-left: 0px; border-left: 0px; display: inline; padding-right: 0px\" border=\"0\" alt=\"image\" src=\"http:\/\/gadgets.itwriting.com\/wp-content\/uploads\/2014\/10\/image_thumb1.png\" width=\"404\" height=\"162\"><\/a><\/p>\n<p>&#8211; and yes, it still works nicely, though true believers would not stack them, but rather have each box on a separate acoustic table.<\/p>\n<p>Buying Naim meant going to a a specialist dealer, doing an audition with your favourite records and a cup of coffee, and swallowing hard as you handed over thousands of pounds for these plain black boxes; they seemed to deliver music like nothing else at the time.<\/p>\n<p>Now Naim is moving with the times and going on sale in John Lewis and in Apple stores; not exactly downmarket, but quite a change from those early days. You can even <a href=\"http:\/\/www.richersounds.com\/product\/wireless-docks,-speakers-and-portables\/naim\/mu-so\/naim-mu-so\" target=\"_blank\">buy mu-so<\/a> from hi-fi discounter Richer Sounds, though you will not get it any cheaper!<\/p>\n<p><a href=\"http:\/\/gadgets.itwriting.com\/wp-content\/uploads\/2014\/10\/image2.png\"><img loading=\"lazy\" decoding=\"async\" title=\"image\" style=\"border-top: 0px; border-right: 0px; background-image: none; border-bottom: 0px; padding-top: 0px; padding-left: 0px; border-left: 0px; display: inline; padding-right: 0px\" border=\"0\" alt=\"image\" src=\"http:\/\/gadgets.itwriting.com\/wp-content\/uploads\/2014\/10\/image_thumb2.png\" width=\"404\" height=\"331\"><\/a><\/p>\n<p>Note: Naim has always been based in Salisbury, but merged with French company Focal in 2011.<\/p>\n<p>For more info on mu-so see Naim\u2019s site <a href=\"http:\/\/www.naimaudio.com\/mu-so\" target=\"_blank\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was in London yesterday and could not miss the ads for Naim\u2019s mu-so all-in-one music system. In one sense it is just another wireless music streamer &#8211; with 6 integrated speakers, separately driven by 6 x 75w amplifiers &#8211; and support for Apple AirPlay, UPnP, Spotify Connect and Bluetooth \u2013 and I have no &hellip; <a href=\"https:\/\/www.itwriting.com\/blog\/3171-naim-strives-for-the-mass-market-with-mu-so.html\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Naim strives for the mass market with mu-so<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1064],"tags":[176,1345,1112],"class_list":["post-3171","post","type-post","status-publish","format-standard","hentry","category-audio","tag-audio","tag-mu-so","tag-naim"],"_links":{"self":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts\/3171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/comments?post=3171"}],"version-history":[{"count":0,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts\/3171\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/media?parent=3171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/categories?post=3171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/tags?post=3171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}