{"id":460,"date":"2007-12-29T11:21:48","date_gmt":"2007-12-29T10:21:48","guid":{"rendered":"http:\/\/www.itwriting.com\/blog\/?p=460"},"modified":"2007-12-29T11:21:48","modified_gmt":"2007-12-29T10:21:48","slug":"turn-me-up-attempts-to-end-the-loudness-wars","status":"publish","type":"post","link":"https:\/\/www.itwriting.com\/blog\/460-turn-me-up-attempts-to-end-the-loudness-wars.html","title":{"rendered":"Turn Me Up: an attempt to end the loudness wars"},"content":{"rendered":"

Turn Me Up<\/a> is a new initiative whose aim is to restore dynamics to recorded music. Currently many, perhaps most new and remastered CDs and downloads suffer from excessive compression, the result being a sound that is fatiguing and lacking in dynamic range. It is a problem that is well documented<\/a>, but mastering engineers feel intense pressure to make CDs that are as loud as the competition, so the situation continues.<\/p>\n

The organization explains that:<\/p>\n

\n

…it’s not our goal to discourage loud records; they are, of course, a valid choice for many artists. We simply want to make the choice for a more dynamic record an option for artists<\/i>…Today, artists generally feel they have to master their records to be as loud as everybody else’s. <\/p>\n<\/blockquote>\n

The idea of Turn Me Up is to promote the benefits of mastering with full dynamics and to communicate this to the purchaser with a logo. This also explains the “Turn Me Up” name. This is the proposed text:<\/p>\n

\n
Turn Me Up!\u2122 Certified<\/h5>\n

To preserve the excitement, emotion and dynamics of the original performances this record is intentionally quieter than some. For full enjoyment simply Turn Me Up!<\/b> (www.TurnMeUp.org<\/a>).<\/p>\n<\/blockquote>\n

Unfortunately the site does not reveal who has formed Turn Me Up or how much support it has within the industry, though according to this story<\/a> it was founded by Florida-based Charles Dye<\/a>, who has mixed CDs for Bon Jovi, Ricky Martin and Sammy Hagar. Apparently a new release from John Ralston<\/a>, called Sorry Vampire, which is mixed by Dye, uses the Turn Me Up text on the CD. <\/p>\n

I’m not sure what chance of success Turn Me Up has, but it strikes me as a sensible approach and worth supporting.<\/p>\n

Technorati tags: charles dye<\/a>, turn me up<\/a>, loudness wars<\/a>, compression<\/a>, john ralston<\/a>, sorry vampire<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Turn Me Up is a new initiative whose aim is to restore dynamics to recorded music. Currently many, perhaps most new and remastered CDs and downloads suffer from excessive compression, the result being a sound that is fatiguing and lacking in dynamic range. It is a problem that is well documented, but mastering engineers feel … Continue reading Turn Me Up: an attempt to end the loudness wars<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-460","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts\/460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/comments?post=460"}],"version-history":[{"count":0,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts\/460\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/media?parent=460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/categories?post=460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/tags?post=460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}