{"id":493,"date":"2008-02-01T14:39:50","date_gmt":"2008-02-01T13:39:50","guid":{"rendered":"http:\/\/www.itwriting.com\/blog\/?p=493"},"modified":"2008-02-01T14:39:50","modified_gmt":"2008-02-01T13:39:50","slug":"microsoft-wants-to-buy-yahoo","status":"publish","type":"post","link":"https:\/\/www.itwriting.com\/blog\/493-microsoft-wants-to-buy-yahoo.html","title":{"rendered":"Microsoft wants to buy Yahoo"},"content":{"rendered":"<p>Microsoft is <a href=\"http:\/\/www.microsoft.com\/presspass\/press\/2008\/feb08\/02-01CorpNewsPR.mspx\">proposing to buy Yahoo<\/a> and has sent a letter to its board of Directors.<\/p>\n<p>Could this combination compete more effectively with Google? Would the Yahoo culture accept such an acquisition? Maybe a minor point in the grand scheme of things, but Yahoo is built on PHP and employs PHP&#8217;s inventor, Rasmus Lerdorf.<\/p>\n<blockquote>\n<p>The combination will create a more efficient company with synergies in four areas: scale economics driven by audience critical mass and increased value for advertisers; combined engineering talent to accelerate innovation; operational efficiencies through elimination of redundant cost; and the ability to innovate in emerging user experiences such as video and mobile. Microsoft believes these four areas will generate at least $1 billion in annual synergy for the combined entity.<\/p>\n<\/blockquote>\n<p>Listening to the conference call right now.<\/p>\n<div class=\"wlWriterSmartContent\" id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:85be1e28-2ebe-407d-b3eb-5db95578b387\" style=\"padding-right: 0px; display: inline; padding-left: 0px; padding-bottom: 0px; margin: 0px; padding-top: 0px\">Technorati tags: <a href=\"http:\/\/technorati.com\/tags\/microsoft\" rel=\"tag\">microsoft<\/a>, <a href=\"http:\/\/technorati.com\/tags\/yahoo\" rel=\"tag\">yahoo<\/a>, <a href=\"http:\/\/technorati.com\/tags\/google\" rel=\"tag\">google<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft is proposing to buy Yahoo and has sent a letter to its board of Directors. Could this combination compete more effectively with Google? Would the Yahoo culture accept such an acquisition? Maybe a minor point in the grand scheme of things, but Yahoo is built on PHP and employs PHP&#8217;s inventor, Rasmus Lerdorf. The &hellip; <a href=\"https:\/\/www.itwriting.com\/blog\/493-microsoft-wants-to-buy-yahoo.html\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Microsoft wants to buy Yahoo<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,55,74],"tags":[],"class_list":["post-493","post","type-post","status-publish","format-standard","hentry","category-internet","category-microsoft","category-search"],"_links":{"self":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts\/493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/comments?post=493"}],"version-history":[{"count":0,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts\/493\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/media?parent=493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/categories?post=493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/tags?post=493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}