{"id":5106,"date":"2011-11-09T01:20:21","date_gmt":"2011-11-09T00:20:21","guid":{"rendered":"http:\/\/www.itwriting.com\/blog\/5106-adobe-shifting-its-business-model-more-publishing-less-programming.html"},"modified":"2011-11-09T01:20:21","modified_gmt":"2011-11-09T00:20:21","slug":"adobe-shifting-its-business-model-more-publishing-less-programming","status":"publish","type":"post","link":"https:\/\/www.itwriting.com\/blog\/5106-adobe-shifting-its-business-model-more-publishing-less-programming.html","title":{"rendered":"Adobe \u201cshifting its business model\u201d: more publishing, less programming"},"content":{"rendered":"<p>Adobe has announced a <a href=\"http:\/\/www.businesswire.com\/news\/home\/20111108007266\/en\/Adobe-Reaffirms-Fourth-Quarter-FY2011-Revenue-Target\" target=\"_blank\">shift in its business strategy<\/a>, together with the loss of around 750 employees.<\/p>\n<p>So what is changing? Adobe says it will be focusing on digital media and digital marketing, while investing less in \u201ccertain enterprise solution product lines.\u201d In line with this strategy, Adobe <a href=\"http:\/\/www.adobe.com\/aboutadobe\/pressroom\/pressreleases\/201111\/110111AdobeAcquiresAuditude.html\" target=\"_blank\">acquired<\/a> video advertising company <a href=\"http:\/\/www.auditude.com\/\" target=\"_blank\">auditude<\/a> last week.<\/p>\n<p>Here are the things which <a href=\"http:\/\/www.adobe.com\/aboutadobe\/pressroom\/pressreleases\/201111\/110811AdobeFinancialAnalystMeeting.html\" target=\"_blank\">Adobe says<\/a> are \u201cimportant elements\u201d in its new approach:<\/p>\n<ul>\n<li>Creative Suite extended with tablet apps and delivered through the cloud<\/li>\n<li>Greater investment in HTML 5: Dreamweaver, Edge and PhoneGap<\/li>\n<li>Flash positioned for \u201cadvanced\u201d web, video, and mobile apps<\/li>\n<li>Digital publishing solutions<\/li>\n<li>Video advertising<\/li>\n<li>Document services such as electronic contracts and signatures<\/li>\n<\/ul>\n<p>So what will Adobe be doing less? This is harder to discern as the releases, naturally enough, say less about it. The key remark is that:<\/p>\n<blockquote>\n<p>the company will reduce its investment, and expected license revenue, in certain enterprise solution product lines<\/p>\n<\/blockquote>\n<p>We can conclude, I guess, that the <a href=\"http:\/\/www.adobe.com\/solutions\/customer-experience\/enterprise-platform.html\" target=\"_blank\">Digital Enterprise Platform<\/a> once known as LiveCycle is going to get less attention as the company focuses more on digital content and less on providing a platform for enterprise applications. I would guess that this will impact the middleware services more than things like the Flex framework and <a href=\"http:\/\/www.adobe.com\/flashplatform\/\" target=\"_blank\">Flash Platform<\/a> tools, but I am speculating. More information is coming in a financial analyst meeting tomorrow in New York. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adobe has announced a shift in its business strategy, together with the loss of around 750 employees. So what is changing? Adobe says it will be focusing on digital media and digital marketing, while investing less in \u201ccertain enterprise solution product lines.\u201d In line with this strategy, Adobe acquired video advertising company auditude last week. &hellip; <a href=\"https:\/\/www.itwriting.com\/blog\/5106-adobe-shifting-its-business-model-more-publishing-less-programming.html\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Adobe \u201cshifting its business model\u201d: more publishing, less programming<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,26,56,58,67,95],"tags":[123,298,394,397,462],"class_list":["post-5106","post","type-post","status-publish","format-standard","hentry","category-adobe","category-development","category-mobile","category-multimedia","category-professional","category-web-2","tag-adobe","tag-creative-suite","tag-flash","tag-flex","tag-html-5"],"_links":{"self":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts\/5106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/comments?post=5106"}],"version-history":[{"count":0,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts\/5106\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/media?parent=5106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/categories?post=5106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/tags?post=5106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}