{"id":535,"date":"2008-03-05T16:14:16","date_gmt":"2008-03-05T15:14:16","guid":{"rendered":"http:\/\/www.itwriting.com\/blog\/?p=535"},"modified":"2008-03-05T16:14:16","modified_gmt":"2008-03-05T15:14:16","slug":"latest-stats-video-web-growing-fast","status":"publish","type":"post","link":"https:\/\/www.itwriting.com\/blog\/535-latest-stats-video-web-growing-fast.html","title":{"rendered":"Latest stats: Video web growing fast"},"content":{"rendered":"

Nielsen Online<\/a> has released statistics about the most popular social networking sites in the UK and their growth year-on-year:<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

Rank<\/strong>
Jan 08 <\/strong><\/p>\n<\/td>\n

\n

Rank Jan 07<\/strong><\/p>\n<\/td>\n

\n

Website<\/strong><\/p>\n<\/td>\n

\n

UK Unique Audience (000s) Jan 08 <\/strong><\/p>\n<\/td>\n

\n

UK Unique Audience (000s) Jan 07 <\/strong><\/p>\n<\/td>\n

\n

Change in UA Jan 07 \u2013 Jan 08<\/strong><\/p>\n<\/td>\n

\n

Social media type<\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

1<\/p>\n<\/td>\n

\n

2<\/p>\n<\/td>\n

\n

YouTube<\/p>\n<\/td>\n

\n

10,426<\/p>\n<\/td>\n

\n

6,667<\/p>\n<\/td>\n

\n

56%<\/p>\n<\/td>\n

\n

Video<\/p>\n<\/td>\n<\/tr>\n

\n

2<\/p>\n<\/td>\n

\n

1<\/p>\n<\/td>\n

\n

Wikipedia<\/p>\n<\/td>\n

\n

9,557<\/p>\n<\/td>\n

\n

7,758<\/p>\n<\/td>\n

\n

23%<\/p>\n<\/td>\n

\n

Information<\/p>\n<\/td>\n<\/tr>\n

\n

3<\/p>\n<\/td>\n

\n

18<\/p>\n<\/td>\n

\n

Facebook<\/p>\n<\/td>\n

\n

8,513<\/p>\n<\/td>\n

\n

1,048<\/p>\n<\/td>\n

\n

712%<\/p>\n<\/td>\n

\n

Network<\/p>\n<\/td>\n<\/tr>\n

\n

4<\/p>\n<\/td>\n

\n

4<\/p>\n<\/td>\n

\n

Blogger<\/p>\n<\/td>\n

\n

5,145<\/p>\n<\/td>\n

\n

3,697<\/p>\n<\/td>\n

\n

39%<\/p>\n<\/td>\n

\n

Blogging<\/p>\n<\/td>\n<\/tr>\n

\n

5<\/p>\n<\/td>\n

\n

3<\/p>\n<\/td>\n

\n

MySpace<\/p>\n<\/td>\n

\n

5,026<\/p>\n<\/td>\n

\n

5,513<\/p>\n<\/td>\n

\n

-9%<\/p>\n<\/td>\n

\n

Network<\/p>\n<\/td>\n<\/tr>\n

\n

6<\/p>\n<\/td>\n

\n

8<\/p>\n<\/td>\n

\n

Bebo<\/p>\n<\/td>\n

\n

4,090<\/p>\n<\/td>\n

\n

2,670<\/p>\n<\/td>\n

\n

53%<\/p>\n<\/td>\n

\n

Network<\/p>\n<\/td>\n<\/tr>\n

\n

7<\/p>\n<\/td>\n

\n

16<\/p>\n<\/td>\n

\n

Slide<\/p>\n<\/td>\n

\n

3,355<\/p>\n<\/td>\n

\n

1,092<\/p>\n<\/td>\n

\n

207%<\/p>\n<\/td>\n

\n

Add-on tool<\/p>\n<\/td>\n<\/tr>\n

\n

8<\/p>\n<\/td>\n

\n

10<\/p>\n<\/td>\n

\n

Yahoo! Answers<\/p>\n<\/td>\n

\n

3,319<\/p>\n<\/td>\n

\n

2,111<\/p>\n<\/td>\n

\n

57%<\/p>\n<\/td>\n

\n

Information<\/p>\n<\/td>\n<\/tr>\n

\n

9<\/p>\n<\/td>\n

\n

6<\/p>\n<\/td>\n

\n

Windows Live Spaces<\/p>\n<\/td>\n

\n

3,127<\/p>\n<\/td>\n

\n

2,716<\/p>\n<\/td>\n

\n

15%<\/p>\n<\/td>\n

\n

Network<\/p>\n<\/td>\n<\/tr>\n

\n

10<\/p>\n<\/td>\n

\n

9<\/p>\n<\/td>\n

\n

TripAdvisor<\/p>\n<\/td>\n

\n

2,364<\/p>\n<\/td>\n

\n

2,186<\/p>\n<\/td>\n

\n

8%<\/p>\n<\/td>\n

\n

Travel reviews<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Source: Nielsen Online, UK NetView, home & work data, including applications, Jan 2007 \u2013 Jan 2008<\/em>
E.g. YouTube was visited by 10.4 million Britons in Jan 08, 56% more than in Jan 07<\/em><\/p>\n

Three things I found interesting. First, huge growth for Facebook and a decline for MySpace – but this is a volatile market and Facebook may the the next site to beome less fashionable. <\/p>\n

Second, the huge reach of these sites. Neilsen reckons that 20.8 million Brits visited at least one of these sites in January, representing 63% of those online.<\/p>\n

Third, the growth of video. I think this is the most reliable long-term trend. You can see it more clearly in Neilsen’s figures for the fastest growing sites, five of which are video sites (vidShadow<\/a>, Veoh<\/a>, Youku<\/a> (Chinese site), Tudou<\/a> (Chinese site) and Video Jug<\/a>), as well as in the rise of YouTube<\/a> to first place.<\/p>\n

Is the Internet moving towards video in the same way as traditional media (print -> radio -> TV)? Possibly.<\/p>\n

There is a technical story here too. I’m at Mix08<\/a> this week, where Microsoft is promoting its Silverlight plug-in for video and rich visual content. However, all these sites currently use Adobe’s Flash plug-in, which will be hard to shift. Without the ubiquity and ease of installation which Adobe has achieved with Flash, I doubt we would be seeing this growth in video content.<\/p>\n

Technorati tags: flash<\/a>, video<\/a>, neilsen<\/a>, youtube<\/a>, facebook<\/a>, silverlight<\/a>, mix08<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Nielsen Online has released statistics about the most popular social networking sites in the UK and their growth year-on-year: RankJan 08 Rank Jan 07 Website UK Unique Audience (000s) Jan 08 UK Unique Audience (000s) Jan 07 Change in UA Jan 07 \u2013 Jan 08 Social media type 1 2 YouTube 10,426 6,667 56% Video … Continue reading Latest stats: Video web growing fast<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,34,44,77,96],"tags":[],"class_list":["post-535","post","type-post","status-publish","format-standard","hentry","category-adobe","category-flash","category-internet","category-silverlight","category-web-authoring"],"_links":{"self":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts\/535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/comments?post=535"}],"version-history":[{"count":0,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts\/535\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/media?parent=535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/categories?post=535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/tags?post=535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}