{"id":7,"date":"2006-10-10T15:41:45","date_gmt":"2006-10-10T14:41:45","guid":{"rendered":"http:\/\/www.itwriting.com\/blog\/?p=7"},"modified":"2006-10-10T15:41:45","modified_gmt":"2006-10-10T14:41:45","slug":"googles-unsettling-lack-of-direction","status":"publish","type":"post","link":"https:\/\/www.itwriting.com\/blog\/7-googles-unsettling-lack-of-direction.html","title":{"rendered":"Google&#8217;s unsettling lack of direction"},"content":{"rendered":"<p>A few comments on Google + YouTube:<\/p>\n<ul>\n<li>Cheap for Google &#8211; and paid for with stock. There&#8217;s no likely downside <em>unless<\/em> YouTube gets sued into oblivion; but that seems unlikely now that major content providers seem to recognize its value in promoting their products. At a minimum, Google has gotten itself a high-traffic site with which to extend its advertising platform.<\/li>\n<li>Long-term, the prospects for YouTube are unclear. If it moves towards the iTunes model of paid-for content, much of its wild appeal will be lost. It has a fickle audience and might not sustain its popularity.<\/li>\n<li>Google&#8217;s business is advertising; yet it continually experiments with other roles: provider of hosted applications, internet bank, media giant. It has an unsettling lack of direction.<\/li>\n<li>There are all sorts of <em>possibilities<\/em> in this tie-up: a true competitor to iTunes? a major broadcasting platform? the evolution of web advertising? Equally, it may turn out to be rather unimportant. Too soon to say.<\/li>\n<\/ul>\n<p>Tags:<br \/>\n<a href=\"http:\/\/technorati.com\/tag\/google\" rel=\"tag\">google<\/a><br \/>\n<a href=\"http:\/\/technorati.com\/tag\/youtube\" rel=\"tag\">youtube<\/a><br \/>\n<a href=\"http:\/\/technorati.com\/tag\/apple\" rel=\"tag\">apple<\/a><br \/>\n<a href=\"http:\/\/technorati.com\/tag\/itunes\" rel=\"tag\">itunes<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few comments on Google + YouTube: Cheap for Google &#8211; and paid for with stock. There&#8217;s no likely downside unless YouTube gets sued into oblivion; but that seems unlikely now that major content providers seem to recognize its value in promoting their products. At a minimum, Google has gotten itself a high-traffic site with &hellip; <a href=\"https:\/\/www.itwriting.com\/blog\/7-googles-unsettling-lack-of-direction.html\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Google&#8217;s unsettling lack of direction<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,74],"tags":[],"class_list":["post-7","post","type-post","status-publish","format-standard","hentry","category-internet","category-search"],"_links":{"self":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts\/7","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/comments?post=7"}],"version-history":[{"count":0,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts\/7\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/media?parent=7"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/categories?post=7"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/tags?post=7"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}