{"id":72,"date":"2006-12-05T17:41:38","date_gmt":"2006-12-05T16:41:38","guid":{"rendered":"http:\/\/www.itwriting.com\/blog\/?p=72"},"modified":"2006-12-05T17:41:38","modified_gmt":"2006-12-05T16:41:38","slug":"developing-from-prototypes-and-microsoft-vs-adobe","status":"publish","type":"post","link":"https:\/\/www.itwriting.com\/blog\/72-developing-from-prototypes-and-microsoft-vs-adobe.html","title":{"rendered":"Developing from prototypes, and Microsoft vs Adobe"},"content":{"rendered":"<p>Scoble <a href=\"http:\/\/scobleizer.com\/2006\/12\/04\/microsoft-targets-adobe-why\/\" target=\"_blank\">describes a common development scenario<\/a>. The design team do a prototype GUI of your new app using the tools they know best &#8211; Flash or Director, usually on a Mac.&nbsp;This gets handed to the dev team who then try to replicate it in C++ (or VB&nbsp;or C# or even I guess Java).<\/p>\n<p>The mismatch here is that something which is easy in Flash may be difficult or misguided in some other environment. Wouldn&#8217;t it be better if the developers and designers were working on the same platform? That&#8217;s what Microsoft is betting on with its <a href=\"http:\/\/www.microsoft.com\/products\/expression\/en\/default.mspx\" target=\"_blank\">Expression suite<\/a>. Projects can be moved between Visual Studio and the designer tools, so the two teams can work on the same code. It sounds good, though I don&#8217;t like the idea of working up prototypes into finished code. You could even argue that keeping designs in Flash and final code in C++ is healthy, because it prevents that kind of shortcut.<\/p>\n<p>Adobe&#8217;s answer is that you can just keep it in Flash. That&#8217;s what <a href=\"http:\/\/labs.adobe.com\/wiki\/index.php\/Apollo\" target=\"_blank\">Apollo<\/a> is all about &#8211; using Flash as a cross-platform runtime outside the browser. Alternatively you might keep it in the browser and not bother with the desktop app at all.<\/p>\n<p>There&#8217;s a lot at stake here &#8211; as <a href=\"http:\/\/feeds.feedburner.com\/~r\/oreilly\/radar\/atom\/~3\/57440559\/72_hours_in_sil.html\" target=\"_blank\">Nat Torkington notes<\/a>, we are talking about &#8220;possible successors to the Win32 throne.&#8221;&nbsp;It&#8217;s not surprising that Microsoft is investing so much effort in this space. Adobe&#8217;s <a href=\"http:\/\/weblogs.macromedia.com\/jd\/archives\/2006\/12\/microsoft_targe.cfm\" target=\"_blank\">John Dowdell says<\/a> it is &#8220;not invented here&#8221; syndrome, and that Microsoft &#8220;could have just compiled to the very capable, and very proven, and already massively-deployed Adobe Flash Player,&#8221; but it is&nbsp;naive not to see the strategic advantage in owning the platform. That said, Dowdell makes a good point about Microsoft&#8217;s poor track record when it comes to cross-platform software.<\/p>\n<p>Realistically Microsoft will not kill Flash, but it might give it some competition, which I would welcome. I&#8217;m also looking forward to the small cross-platform .NET runtime Microsoft is talking about, though sadly it did not turn up in the just-released CTP.<\/p>\n<p><div class=\"wlWriterSmartContent\" id=\"0767317B-992E-4b12-91E0-4F059A8CECA8:3ea404ff-c90a-4367-a85a-37eb4286a2dc\" contenteditable=\"false\" style=\"padding-right: 0px; display: inline; padding-left: 0px; padding-bottom: 0px; margin: 0px; padding-top: 0px\">Technorati tags: <a href=\"http:\/\/technorati.com\/tags\/wpfe\" rel=\"tag\">wpfe<\/a>, <a href=\"http:\/\/technorati.com\/tags\/flash\" rel=\"tag\">flash<\/a>, <a href=\"http:\/\/technorati.com\/tags\/adobe\" rel=\"tag\">adobe<\/a>, <a href=\"http:\/\/technorati.com\/tags\/microsoft\" rel=\"tag\">microsoft<\/a>, <a href=\"http:\/\/technorati.com\/tags\/expression\" rel=\"tag\">expression<\/a>, <a href=\"http:\/\/technorati.com\/tags\/apollo\" rel=\"tag\">apollo<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scoble describes a common development scenario. The design team do a prototype GUI of your new app using the tools they know best &#8211; Flash or Director, usually on a Mac.&nbsp;This gets handed to the dev team who then try to replicate it in C++ (or VB&nbsp;or C# or even I guess Java). The mismatch &hellip; <a href=\"https:\/\/www.itwriting.com\/blog\/72-developing-from-prototypes-and-microsoft-vs-adobe.html\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Developing from prototypes, and Microsoft vs Adobe<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80],"tags":[],"class_list":["post-72","post","type-post","status-publish","format-standard","hentry","category-software-development"],"_links":{"self":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts\/72","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/comments?post=72"}],"version-history":[{"count":0,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts\/72\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/media?parent=72"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/categories?post=72"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/tags?post=72"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}