{"id":874,"date":"2008-09-05T19:18:01","date_gmt":"2008-09-05T18:18:01","guid":{"rendered":"http:\/\/www.itwriting.com\/blog\/874-adobes-genesis-project-enterprise-mashups-wrapped-in-air.html"},"modified":"2008-09-05T19:18:01","modified_gmt":"2008-09-05T18:18:01","slug":"adobes-genesis-project-enterprise-mashups-wrapped-in-air","status":"publish","type":"post","link":"https:\/\/www.itwriting.com\/blog\/874-adobes-genesis-project-enterprise-mashups-wrapped-in-air.html","title":{"rendered":"Adobe\u2019s Genesis: enterprise mashups wrapped in AIR"},"content":{"rendered":"<\/p>\n<p>I\u2019m not at the <a href=\"http:\/\/www.office20.com\/docs\/DOC-1091\">Office 2.0 conference<\/a>, sadly, but fortunately for non-attendees the organizers have done a great job of making the content available online in a timely manner. Aside: I love the way this site includes social networking features, like the ability for users to comment on sessions beforehand, so that they can influence the content; and the way videos have appeared on the same day as they were presented.<\/p>\n<p>One of the first things that caught my eye was Adobe\u2019s <a href=\"http:\/\/blogs.adobe.com\/mashup\/\">Genesis<\/a>. I watched the <a href=\"http:\/\/office20.com\/docs\/DOC-1187\">presentation<\/a> by <a href=\"http:\/\/www.office20.com\/people\/matzeller\">Matthias Zeller<\/a>. As I understand it, Genesis is an AIR application plus online services, that enables enterprise mashups, organized into workspaces. AIR (Adobe Integrated Runtime) is a way of using the Flash runtime on the desktop.<\/p>\n<p>What\u2019s in a Genesis Workspace? A collection of \u201ctiles\u201d, actually Flex applets, which can hook into other enterprise or web applications. It is a good fit with SAAS (software as a service) providers such as <a href=\"http:\/\/www.salesforce.com\">Salesforce.com<\/a>. There is also a web browser tile (presumably based on <a href=\"http:\/\/www.webkit.org\">WebKit<\/a>), enabling the inclusion of any browser application; and a file repository tile that contains documents, using some of the functionality we have already seen in <a href=\"http:\/\/www.acrobat.com\">Acrobat.com<\/a>. The idea is that these workspaces are easily created using drag-and-drop. The real value comes when they are shared online, through Adobe\u2019s hosted services, enabling communication and collaboration.<\/p>\n<p>Zeller says the Genesis client will be free, with monetization coming from subscriptions to hosted services and tiles; third-parties will also be able to market tiles for the system. There is an <a href=\"https:\/\/share.acrobat.com\/adc\/adc.do?docid=4f435d3b-520f-4a1f-8480-63ba1e89ea23\">online slideshow here<\/a>.<\/p>\n<p>This is only my brief first impression; please follow the links for more detail. I found it interesting on several levels: a new approach to the cloud; a business use for AIR; and also this comment in the presentation, \u201cAdobe-quality aesthetics for the enterprise\u201d.   <\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<div class=\"wlWriterSmartContent\" id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:c5fd8aa9-ed84-49e1-b27f-cb512281591e\" style=\"padding-right: 0px; display: inline; padding-left: 0px; float: none; padding-bottom: 0px; margin: 0px; padding-top: 0px\">Technorati tags: <a href=\"http:\/\/technorati.com\/tags\/adobe\" rel=\"tag\">adobe<\/a>, <a href=\"http:\/\/technorati.com\/tags\/genesis+project\" rel=\"tag\">genesis project<\/a>, <a href=\"http:\/\/technorati.com\/tags\/enterprise+mashups\" rel=\"tag\">enterprise mashups<\/a>, <a href=\"http:\/\/technorati.com\/tags\/salesforce.com\" rel=\"tag\">salesforce.com<\/a>, <a href=\"http:\/\/technorati.com\/tags\/matthias+zeller\" rel=\"tag\">matthias zeller<\/a>, <a href=\"http:\/\/technorati.com\/tags\/office+2.0\" rel=\"tag\">office 2.0<\/a>, <a href=\"http:\/\/technorati.com\/tags\/saas\" rel=\"tag\">saas<\/a>, <a href=\"http:\/\/technorati.com\/tags\/cloud+computing\" rel=\"tag\">cloud computing<\/a>, <a href=\"http:\/\/technorati.com\/tags\/adobe+air\" rel=\"tag\">adobe air<\/a>, <a href=\"http:\/\/technorati.com\/tags\/acrobat.com\" rel=\"tag\">acrobat.com<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019m not at the Office 2.0 conference, sadly, but fortunately for non-attendees the organizers have done a great job of making the content available online in a timely manner. Aside: I love the way this site includes social networking features, like the ability for users to comment on sessions beforehand, so that they can influence &hellip; <a href=\"https:\/\/www.itwriting.com\/blog\/874-adobes-genesis-project-enterprise-mashups-wrapped-in-air.html\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Adobe\u2019s Genesis: enterprise mashups wrapped in AIR<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,34,44,71],"tags":[],"class_list":["post-874","post","type-post","status-publish","format-standard","hentry","category-adobe","category-flash","category-internet","category-salesforcecom"],"_links":{"self":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts\/874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/comments?post=874"}],"version-history":[{"count":0,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/posts\/874\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/media?parent=874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/categories?post=874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.itwriting.com\/blog\/wp-json\/wp\/v2\/tags?post=874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}