Reflecting on Google’s power: a case for regulation?

Via Martin Belam’s blog I came across this account of how the well-known flower vendor Interflora has, it is claimed, been penalised by Google for violation of its webmaster guidelines on paid links:

Searching for the terms [Flowers], [florist], [flower delivery], [flowers online] and hundreds of other related search terms yielded the interflora.co.uk domain in

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