There was a brief interview with Joe Gilder, a student at Bristol University, on the BBC Today programme this morning – why does he use Facebook, which is 5 years old today?
For me it’s the most important thing around. I know exactly what’s going on everywhere through what’s on my Facebook profile. Societies, clubs, departmental stuff from my departmental societies, anything from my student’s union, anything from my friends, it all goes through Facebook.
I found this interesting because it is pragmatic; it’s not just about socializing, but about organizing. I open Outlook to see what’s on today and tomorrow; he opens Facebook.
If Facebook wants to remain essential to someone like Gilder when he moves into the business world, perhaps its management should be considering how Facebook could be an Enterprise portal rather than merely a social network.