The announced prices for SBS 2008 are substantially higher than those for SBS 2003. Client Access Licenses (CALS) for standard edition users are slightly lower than before, but a new CAL for premium users is remarkably expensive: $189.00, on top of the cost of the client Windows OS itself. In the old scheme, an SBS CAL applied to both Standard and Premium users and had a single price of $97.80.
How price sensitive is SBS? From what I see, the cost of installing and configuring SBS is usually more than the license cost, presuming a business gets a specialist to do this. In addition, the announced figures do not cover cheaper OEM editions. In other words, probably not very price sensitive.
This still strikes me as a surprising move. SBS 2008 has removed some features, including the ISA Server firewall. Further, SBS has more competition than before, both from Linux and from cloud-based offerings. Is this really the moment to hoist prices? Google will be pleased.