Alcatel OnTouch has announced the Pop Fit here in Barcelona, on the eve of Mobile World Congress.
The Pop Fit is a tiny 2.8” 240×320 pixel phone running Android 4.2, but well equipped for wireless with wifi, Bluetooth and GPS. It is designed as a media and fitness phone that you can strap on your arm when out and about.
Here it is in action.
You can get your music from internal storage (there is a micro SD slot), or from apps like Spotify and Sound Cloud.
Also included is the Runkeeper app for keeping track of your running and fitness efforts.
A smart flip cover, included in the box, protects the phone and lets you control media playback through the cover. There is also a choice of coloured snap-on back covers in the box.
The Pop Fit will retail for around €89 and be on sale from May 2014.
Alcatel OneTouch is a mobile phone brand owned by Chinese giant TCL Corporation, whose origins are in a tie-up between French company Alcatel and TCL back in 2004. However Alcatel sold its stake in 2005 leaving only the brand name.