Writing for a global readership

Seeing the Comscore report on British media sites (which confirms the amazing reach of the BBC web site), and the amusing commentary from  Chris Matyszczyk, prompted me to check out my the stats for this site and blog, which I track occasionally through Sitemeter.

Stats: 43% US, 8.1% UK, 7% Canada, 7% Australia

I was aware of writing for a global readership, but was surprised at the extent of it: according to these figures, just 8.1% of you are from the UK. In case you can’t see the chart, it shows 43.4% US visits, followed by the UK as stated, then Australia and Canada at 7.1% each.

At Sun’s Global Media Summit recently, we were separated into regions for one of the sessions. In my feedback I said I was more interested in the global perspective; the above chart shows why.

After all, this is the Internet.


Sitemeter doesn’t say exactly what period its stats cover (at least, I can’t find this). It seems to be quite short, so the stats vary considerably. The chart above understates the UK readership and therefore overstates others. I’d have to take several snapshots at different times to get a truer picture. Still interesting though.

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