Microsoft really, really wants developers to build Windows Runtime apps

Or should that be Metro-style apps? or Modern UI apps? or Windows Store apps?

I am not sure; but one thing jumps out at me as I look at the Windows 8 development platform. Microsoft is doing all it can to push developers towards Windows Runtime (WinRT) rather than desktop development.

Here is a small piece of evidence. The contentious new Start screen uses tiles for application shortcuts. These can be static images and text, or live tiles that update with current information. There is only one Start screen though, so desktop apps also have tiles which you click or tap to launch the app in question.

However, there is no documented way for desktop apps to have good-looking tiles. Here is the tile for Excel 2013, for example:


It is mostly wasted space. A WinRT app on the other hand can fill that space:


or display a picture


or take up a double space


The question: how difficult would it have been for Microsoft to allow desktop apps to have pretty tiles? I can understand why desktop apps cannot have live tiles, but there is no technical reason I can think of why desktop apps could not have a resource used for a decent tile.

Here is the official answer though, from Microsoft’s Rob Caplan:

Desktop apps cannot customize their tiles and will always use the icon and name from their shortcut.

I guess Microsoft can argue that it wants users to know whether they are about to launch a desktop app or a WinRT app. This could easily be done with a little overlay signifying the desktop. There was no need to ensure that all tiles for desktop apps look ugly.

Except that Microsoft wants these tiles to look ugly. Because it wants you to develop WinRT apps, not desktop apps, and is even willing to have its own Office tiles look bad for the sake of the cause.


This post was picked up by Reddit and of course there are some interesting comments. First, the desktop tiles are improved in the RTM build of Windows 8 (my screenshot above is from the Release Preview):


Second, here is a comment apparently from a Microsoft employee:

Wow, what a flimsy argument. The funniest thing about it, though, is that the desktop tiles look MUCH better in the RTM build (though customization is still left to Modern apps). Can’t seem to find a screenshot though.

But on the other hand, of course we want people to develop Modern apps. That’s why we built the platform. But the desktop tiles aren’t a part of that at all.

If I were the author, I’d bring up Contracts as a much better example. Desktop apps can’t support the Share Contract, or Search, or whatever; only Modern apps can. Of course, there’s no telling if this is simply a v1 limitation or a longer strategy; even I have no idea (I’ve only been at the company a little over a year). If we waited to release Windows until we had implemented everything we wanted to do, it wouldn’t come out for years. We have to draw the line somewhere.

Disclaimer: these are my thoughts, not the company’s.

In defence, I presented this only as a “small piece of evidence”.

Note the use of the term “Modern apps”.

5 thoughts on “Microsoft really, really wants developers to build Windows Runtime apps”

  1. Except that Microsoft wants these tiles to look ugly.

    Bingo. Beyond pushing developers to Metro, it helps make legacy apps look primitive and unappealing to users as well.

  2. Is anyone actually writing apps for Windows 8? Most devs I know are either waiting for Windows 9, or are transitioning straight to web apps and giving up on the Windows UI completely.

  3. We are in the process of updating our win32 app which has been around in several revisions, Windows only, for almost a decade now.

    Instead of targeting (the mostly likely short-lived) metro we are using our development time to expand to different OS’s which include Mac and Linux. No longer will our eggs be solely in the Microsoft basket.

  4. I can imagine MS think they could do another ‘.net’ with Win RT this decade – epic miss. There is no need and I doubt there will be budgets. Those who provide the applications don’t have a problem at the moment.

    You are assuming not allowing a desktop app customizing the tiles is part of a strategy to force WinRT developments – I doubt. Microsoft are ‘hamfisted’ (lumberjacks). They simply have lost – they really need something convincing different.

    Apple I think did enormous clever moves. Imo they have taken over what has been the role of the UNIX Workstations with the evolution of the Mac, shipped the tablet which will take over the role of the ‘interactive TV’ and game console. What they realized soon, was the shift in power to the users/customers that came via the Internet.

    How to solve the issue you described, access the applications datastore via a Metro-Style app and display the data or run a service that does access the data and that does communicate with the Metro-Style app. Ok, not a perfect solution. Maybe I am wrong …

    I still think Win8 is here for tablets especially Microsoft’s tablet. I have read Acer is concerned, because MS want to have their own tablet only and exclusively … You are right, without pushed information people will ask, why do I need the tiles? Tiles simply limit me. Why have a PC anymore if I use a fistful of applications.

  5. Maaan!

    All these years I have been trying to get rid of desktop icons (stuxnet, anyone?) and now THIS!

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