Microsoft employee Kirk Allen Evans has a go at Microsoft’s marketing efforts:
I am so completely and utterly sick, as an employee and a Microsoft shareholder, of seeing empty spending on crap like "People_Ready". Remember the completely ridiculous Office Dinosaur spots? C’mon, marketing, grow a pair… let’s see some results. No, I don’t want to see a retort ad making fun of the "I’m a Mac, I’m a PC" goons. That ship has long since sailed. Let’s see what all that Microsoft money and some of the smartest people in the world can come up with.
He’s right. So are the comments to his post, observing that marketing isn’t the only problem, or even the core problem.
Still, Vista is now actually better than its reputation. That’s a marketing issue.