That said, a project which I have become aware of here at QCon London is the WCF Web APIs, presented here by Microsoft’s Glenn Block. WCF Web APIs focus on support for REST, JQuery clients, and programming model simplicity for a variety of other clients such as Silverlight and Windows Phone. The bit that surprised me is that WCF Web APIs are not just another wrapper for WCF; it is a completely new library that does not build on the old WCF Service Model. The fact that it is called WCF at all is confusing, though of course it belongs in that space within the overall .NET Framework.
I have not had time to look in detail at the WCF Web APIs, but from what I have seen and heard they are well worth exploring, even if you have found the old WCF somewhat impenetrable.