A couple of posts from Hal Berenson give insight into the internal battles at Microsoft as the company worked out its strategy to rescue Windows from irrelevance in the world of mobile and tablets. Berenson is now President of True Mountain Group LLC but was formerly at Microsoft where his roles included SQL Server development and architecture, Mobile Development Tools strategy, and General Manager of Forefront identity and security products.
Berenson left Microsoft in October 2010, but by that time the strategy behind Windows 8 and Windows Phone 8 would have been in place.
According to Berenson, there were two core options for evolving Windows. There may have been others, but the heart of it is this: what to do with .NET. One option was to make .NET the app model for Windows, which is what was planned for the original Longhorn, before it was reset and became the less radical update that was Windows Vista. The other was to create a new app model based on native code. Steven Sinofsky, the Windows President, chose the latter, which is why .NET is only one of three options for programming the new tablet personality in Windows 8. This meant going down the opposite path from that of Windows Phone 7, which has an entirely .NET-based programming model.
You may recall from other sources that Steven Sinofsky has never been known to be a .NET fan. While others within Microsoft, and even senior people in the (pre-Windows 8) Windows organization, wanted to move to an entirely .NET app model for Windows Steven did not. He (and others fyi) wanted to re-engage the native code C++ developers that Microsoft had been neglecting. And they wanted to co-opt the huge base of web developers to create apps for the Windows platform. Well, what had the Windows Phone guys done? They’d implemented a .NET only app platform. Could the Windows Phone app platform evolve to address the native and web developers? Sure. But with no existing library of apps and a desire not to have .NET-centric platform at the core of Windows Sinofsky apparently felt pretty comfortable ignoring the Windows Phone team’s work.
This goes a long way to explain the puzzlement many of us experienced when it transpired that having created in Windows Phone 7 the basis for a touch-friendly operating system that could easily be extended to larger form factors such as tablets, Microsoft chose instead to do a new thing entirely for its tablet strategy.
One take on this is that Berenson’s account illustrates the chaos at Microsoft. Windows Phone was created in a mad hurry in reaction to the iPhone and the ascendance of touch UIs, reusing pieces of .NET, Silverlight and Zune to bring something to market quickly. Then the company’s next move was not to build on that, but to throw it away, even in the context of a mobile and device revolution that was and is a huge threat to its core business. And where was CEO Steve Ballmer in all of this?
The other take though is how this shows the determination and strategic focus of Windows boss Steven Sinofsky. He did not believe that rebuilding the Windows user interface on .NET would save it, with the Longhorn experiment no doubt a factor in that conviction, so he refused to go down that path again, despite the cost in terms of time and, perhaps more seriously, the impact on the developer ecosystem. Microsoft platform developers were asked first to bet on .NET and Silverlight, and now to bet on this new thing the Windows Runtime, and many are disillusioned or even angry. A hard decision; but putting long term strategy ahead of the immediate demands of your customers may be the right thing, in fact the only right thing.
Berenson also confirms what many of us have always assumed: that the removal of the Start menu on the Windows 8 desktop is all about making the new personality in Windows hard to avoid:
The Start menu, and indeed the entire desktop, are legacies that will have to be removed from Windows over time. While the desktop itself is probably with us for a couple of additional major Windows releases (though there may be truly desktop-free editions sooner than that) the start menu was something that Steven has bet he could get away with not bringing forward into Windows 8. By doing so he forces users to start living in the new usage paradigm rather than totally avoiding it. Yes you can still set up a system to avoid leaving the desktop most of the time. But you can’t avoid the new world completely. In doing so he sets people up to eventually accept systems without the desktop at all (or at least Windows RT systems for personal use even if they need the desktop at work, for example).
Personally I no longer miss the Start menu; but its absence is certainly a barrier to adoption for Windows 8, as new users struggle to navigate the operating system.
Note: Berenson has kindly commented below. Note his point that merely working at Microsoft does not give you detailed knowledge of all decisions made there.
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