Google’s web app vision: use our store

I’m at the Future of Web Applications conference in London, a crazy mixture of tips for web start-ups and general discussion about application development in a web context. The first session was from Google’s Michael Mahemoff who enthused about HTML5 and open web standards, while refusing to be pinned down on what HTML5 is, which standards are in and which may in the end be out.

Microsoft is here showing off IE9; but one of my reflections is that while the HTML5 support in IE9 is impressive in itself, there are going to be important parts of what, say, Google considers to be part of HTML5 that will not be in IE9, and given the pace of Microsoft’s browser development, probably will not turn up for some time. In other words, the pressure to switch to Chrome, Firefox or some other browser will likely continue.

I digress. Mahemoff identified four key features of web apps – by which he means something different than just an application on the web. These are:

  • Local storage – encompassing local storage API and also local SQL, though the latter is not yet well advanced
  • Application cache – Cache Manifest in HTML 5 that lets your app run offline
  • Local installation – interesting as this is something which is not yet widely used, but clearly part of Google’s vision for Chrome, and also in IE9 to some extent.
  • Payments

The last of these is interesting, and I sensed Mahemoff showing some discomfort as he steered his way between open web standards on the one hand, and Google-specific features on the other. He presented the forthcoming Chrome Web Store as the solution for taking payments for your web app, whether one-time or subscription.

I asked how this would work with regard to the payment provider – could you freely use PayPal, direct debits or other systems? He said that you could do if you wanted, but he anticipated that most users would use the system built into Chrome Web Store which I presume is Google Checkout. After all, he said, users will already be logged in, and this will offer the smoothest payment experience for them.

The side effect is that if Chrome Web Store takes off, Google gets to make a ton of money from being the web’s banker.

Outside in the exhibition area Vodafone is promoting its 360 app store, with payments going through the mobile operator, ie in this case Vodafone. Vodafone’s apps are for mobile not for web, but it is relevant because it is trying to draw users away from Google’s Android Marketplace and onto its own store. PayPal is here too, showing its developer API.

The app store and payment provider wars will be interesting to watch.

3 thoughts on “Google’s web app vision: use our store”

  1. Hi Tim,

    Thanks for your post. I’ve posted the talk here too

    On payment, you’re right about Checkout – the Google solution is powered by Checkout and developers access it using OpenID and OAuth. OpenID is used just for authentication, and developers can use it for that capacity alone if they prefer. It’s there to help developers provide a seamless payment solution, but developers can still use their own solution too.

    As for what’s HTML5 and what’s not, I agree it’s important to differentiate between what’s Google-specific and what’s not. The debate I wanted to avoid was whether or not open standards such as Geolocation are part of HTML5. I think it’s a distraction to cover that ground in every talk on modern web technologies, but when it comes to clarifying whether something like Chrome Web Store is Google-speciifc, then absolutely it should be made clear. This was a business-focused track, so I couldn’t dive much into the technology used to create apps, which is explained at, but the short answer is that it’s a small Chrome-specific wrapper on what can (and usually should) be a standards-compliant web app that would work in all modern browsers.

  2. I think the language in this post is unfair to Michael – he didn’t “refuse” to be pinned down; the question was outside the scope of the track and he rightly tried to keep to time for the rest of the people who may have preferred to wait until the end before asking questions

  3. @Michael many thanks for the comment and clarification

    @Alex fair enough; it seems a big issue to me but that’s only one perspective


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