Apple iCloud: i is for integrated

Apple has announced iCloud, smart cloud storage for Apple devices.

The iCloud will store documents, email, contacts and appointments, and synch the data to multiple devices including iPad, iPhone, iPod touch, Mac or PC. You get 5GB free with more available to purchase. Books are synched so that your place is saved from one device to the next, a feature borrowed from Amazon Kindle.

Apple has also exposed an API for developers:

Apple apps are seamlessly integrated with iCloud, and we’ve given developers the tools to make their apps work with iCloud, too. So you’ll be able to paint a masterpiece, play a game, create reminders, edit stock lists, and more — and have it all stay with you on all your devices.

This API allows for key-value pairs to be stored as well as documents.

The iCloud also backs up settings, including device settings and app data. If your iOS device is stolen, restoring it should be just a matter of reconnecting:

When you set up a new iOS device or need to restore the information on one you already have, iCloud Backup does the heavy lifting. Just connect your device to Wi-Fi and enter your Apple ID and password. Your personal data — along with your purchased music, apps, and books from iTunes — will appear on your device.

This is similar to what Google is promising for the Chromebook; in fact, there are quite a few parallels there.

Email is also synchronised, provided you use Apple’s email account. Users of Microsoft Exchange or similar server-based systems already have the experience of email, appointments and contacts synched across all devices; now iCloud brings this to all Apple users.

There is also special provision for music. In this case you do not actually have to upload the tracks in most cases, since Apple will “scan and match” your collection. This applies to CDs you have ripped as well as iTunes purchases, which strikes me as a big concession from the music industry, since there is actually no way to tell if you ripped your own CD or copied it from a friend. You do have to pay $24.99 annually for this though, so it is a kind of music subscription. However it falls short of Spotify’s play-anything offer, since you have to acquire each track by some separate means first.

Taking each feature individually, there is little new here other than Apple’s deal with the music companies. Taken together though, this is a big deal. Apple iOS devices are no longer tied to an iTunes installation on Mac or PC; they are now cloud devices. If you think as I do that cloud+device is the direction of computing today, this is a key move.

One weak point is collaboration. The iCloud seems to be a private store, whereas with technology like Microsoft SharePoint or Google Apps you can publish documents to selected individuals or to the world.

I expect it is just a matter of time before Apple adds document sharing based on Apple IDs or email identities. Another obvious move would be some sort of web site integration so you can publish certain kinds of data.

Another weak point is system requirements. Some features will require iOS 5 or OS X Lion. However, in the past iOS upgrades have been free so that is unlikely to be a problem; and even an upgrade to Lion will only be $29.00, provided your Mac is compatible – it needs Intel Core 2 Duo or better.

There is also the question of whether you want to store all your critical data on Apple’s servers. In my own encounters with Apple’s online security I have not been impressed. Someone managed to sign up for iTunes using my email address once; I could have had full access to his account and stored credit card details. Apple also uses the notorious “security questions” technique for resetting passwords. It is also not clear whether data in iCloud is encrypted.

That said, as with the iPad versus Microsoft’s Tablet PC, I am struck by how Apple has taken a feature which Microsoft has worked on for years but failed to implement sensibly and consistently. Microsoft had Live Mesh for example back in 2008 complete with an API for synchronising documents across PCs. The API was poor, there was an operating system component which could be problematic to install, and mobile device support never really came. Then in 2010 Microsoft scrapped most it and replaced it with a new Live Mesh based on SkyDrive which is now part of Windows Live Essentials. It is an optional extra for Windows users and aimed at consumers; business users can get some of this using Exchange and SharePoint as mentioned above, though these are usually privately hosted. Everything is an extra, some things free, some things paid for. In the confusion third party services like Dropbox have flourished.

Microsoft will learn from Apple and we will see a nicely integrated cloud story in Windows sometime around 2014, based on past performance.

2 thoughts on “Apple iCloud: i is for integrated”

  1. There is a big difference in business models between Microsoft, google and Apple, put bluntly, if you enter into a business where microsoft is, usually 3rd parties can flourish, with Apple it is closed and under their control, you can flourish until they decide you shouldn’t, and Google simply kills the market as everything is free.

    That said, there is a definite benefit to succeed with innovation if you have control over the entire ecosystem.

    It will be interesting to see if iCloud will succeed, seems you have decided it will.

  2. Thanks, fair points.

    It will be interesting to see if iCloud will succeed, seems you have decided it will.

    It seems to me that it will simply be part of the Apple platform, though I hope you can opt-out of some aspects like document sync. The implication is that a major iCloud security failure (cf Sony) could do serious damage to Apple’s market.


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