At least, that’s the impression you get from its latest move: dropping Mac applications from its Apple Design Awards, presented during the its Worldwide Developers Conference. In 2009 there was an OSX developer Showcase alongside the iPhone Developer Showcase. This year? Well, iPad is here, and three’s a crowd, one had to go.
While the Apple Design Awards are a tiny insignificant detail in the grand scheme of things, this is still a clear pointer for anyone who had not yet noticed, that Apple is keen to focus on its locked-down devices ahead of its computers. It’s better business, because a mobile device yields multiple revenue streams: money from the device sale, money from the mobile contract, money from app sales via the only permitted route, the App Store. There is also an argument that it is better for the user, since a locked-down device is more secure and less likely to be break, though you have to set that against loss of freedom, and the impact of a single-supplier market on price and competition. It also fits with bigger industry trends, where devices are mobile and data is in the cloud, that are shaping the computing landscape.