Pentax looks to comic heroes to attract buyers

Pentax is a great name in cameras; I’ve always thought of it as an aspirational range. So this was unexpected:

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It looks kinda downmarket to me, despite wonder woman’s status as a classic super hero. Or you might prefer Green Lantern:

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Anyway, for a modest £119.99, from May 1st 2011, you will be able, to grab a DC Super Heroes RS100 collector pack, complete with 14 megapixel camera, 4GB SD card, 4x optical zoom, HD video recording, and a 3″ LCD screen. And did I mention the customisable front skin with a choice of seven super heroes according to your mood – you can easily change them thanks to a clip-on lens ring and transparent front plate.

There are other colourful options available at the Pentax Chameleon site.