I met with Aptana CEO and co-founder Jeff Haynie at the Mobile World Congress in Barcelona last month.
Haynie says that mobile is currently a three-horse race between Apple iOS, Google Android, and RIM Blackberry; but he expects further diversification. Microsoft Windows Phone is under consideration, and he says that cross-compiling to Silverlight would be possible for Titanium:
It’s a .NET SDK, we would have to build a translation into Silverlight. That’s how we do it for iOS, we translate code into Objective C. We don’t think it’s technically insurmountable.
I asked about the Appcelerator Freemium business model. Titanium is open source and you can download and use the SDK commercially for free. Haynie says it works well because companies can do a full evaluation and get to understand the value of the software fully before deciding whether to purchase. However he emphasised that larger companies, other than non-profits, are expected to take out a paid subscription.
This point could do with clarification. Indeed, the Appcelerator Plans and Pricing page shows Titanium Indie which is free but for companies of less then 25 employees, and other editions which are paid-for. But as far as I can tell there are no restrictions on the SDK. See the FAQ which says:
Can I use Titanium for a commercial application?
Yes. You can use Titanium in both a personal and commercial application regardless of what your license or price is.
What is your License?
The Titanium SDK is licensed under the Apache Public License (version 2).
I also took the opportunity to ask about Adobe AIR support in Aptana. It strikes me that this is under threat following the acquisition, since AIR competes with Titanium. Haynie was just a little evasive, but at the same time impressed me with his attitude:
Obviously we have a competitive platform from Adobe AIR. But we want developers to have the best choice, the best tools possible. So competitively we need to build the best product. If AIR is a better product and people want to use Aptana to build AIR apps, then fine. That means we need to continue to work to make a better runtime for the desktop.
Nevertheless, Haynie implied that AIR support will only continue if Adobe supports it; I am not sure what support means in this context but I think it includes a financial contribution:
We’re with Adobe on trying to figure out where we go from here … we have to spend a lot of money to support that, so we’re making sure that we’ve got Adobe’s support behind that.
I am not sure what Adobe gains from Aptana support, given that it has its own Eclipse-based IDE called Flash Builder, so I would not bet on there being significant updates to the current AIR 1.5 plug-in.
Finally, Haynie emphasised what to me are familiar themes in talking about the direction for Titanium and Aptana. Cross-platform visual design tools; designer and developer workflow; and integration in a single IDE of rich client and cloud back-end. This integration has long struck me as one of the best things about Microsoft’s Visual Studio, so it is interesting to see the theme reappear in a cross-platform context.
What I enjoyed about the interview is the way Haynie communicates the huge change and volatility that has arrived within the software development world, thanks to the impact of cloud and mobile. Times of change mean new opportunities and new products. Titanium has plenty of competition, but if Appcelerator is able to deliver a robust, cloud to device, cross-platform toolkit, then it will have a bright future.
I have posted a transcript of most of the interview.